February 14, 2022
Emmanuel Cohen

You might not think that creating a page as simple as Return & Refund Policy would help your sales, but according to a consumer survey, 49% of customers look for it as it influences their buying decision. 

Many people see a Return and Refund Policy as an assurance that your product will be good or that they will be able to get their money back if it isn't. And similarly, there are other pages that some online stores often overlook that could influence shoppers' decisions and ultimately boost sales.

Like your return policy, these pages can serve as marketing tools that demonstrate the trust you place in your products and the trust that customers can place in your business.  In no particular order of importance, here are the 6 pages I recommend that every e-commerce store should add to their store.

1. Frequently Asked Question (FAQ)

This is what most customers who contact you have in common - questions!

So, instead of having everyone write you for the same common questions, why not put up these questions on a page for your customers and save yourself the additional workload of replying to everyone?

The kind of product you sell or the service you render will influence the type of questions your customers or potential customers will ask.

If your store is already live, you can compile the common questions your customers are asking, provide answers to them, and use them to create your FAQ page. Otherwise, you can look up the FAQ page of your competitors to inspire you, but provide original answers as it pertains to your company. 

You also don't need to overthink what questions to list on your FAQ page because you can always return to it and add more common questions as you amass more inquiries from customers.

Setting this up will greatly reduce your need for a virtual assistant for customer service - well, at least till your business is big enough to hire one.

2. Review Page

Whether you are an established brand or a no-name brand, customer review is arguably one of the most effective techniques to calm a shopper's fears about a product.

You might want to reconsider giving your customers room to leave reviews if you sell bad products, but if you sell good products, a good review from customers can influence your brand's long-term success.

Besides increasing customers' confidence in your product, reviews can also help your store rank organically on search engines like Google.

3. Privacy Policy

A privacy policy is one of the most important documents every website needs to have, especially when you're collecting personal information that includes card details.

Use the Privacy Policy to explain your company's policies and procedures for handling visitor data. And although a privacy policy is a legal document, much care should be taken to ensure that it is simple to comprehend

And again, you don't need to overthink this one too. If you can't create a custom privacy policy, you can use the Shopify template (ensure that everything is filled correctly).

4. Shipping Policy

A shipping policy contains brief but crucial facts about shipment when customers place orders. It typically includes information on shipping costs and methods, as well as delivery schedules.

Although your shipping policy can be more extensive,  do ensure they are precise, clear, and easy to comprehend.

A shipping policy not only better informs your consumers about shipping-related questions before they checkout, it also allows you to be more proactive in dealing with any shipment-related difficulties that may arise.

5. Refund Policy

Even though having customers returning products isn't exactly what any seller wishes for, setting up a return policy gives customers peace of mind, knowing that what they're buying is assured to be exactly what you say it is.

This money-back guarantee was a way for retailers to stand behind the products they sold. "If for some reason you don't like our product, return it for the full price you paid," is the primary point. On the surface, it appears to be an unconditional agreement that ensures the product's quality. As a result, return policies have served as a marketing tool as well as a retail standard.

And aside from serving as a marketing tool, if your store does not provide the assurance Return Policy promises, customers are likely to be suspicious and avoid purchasing your products.

6. Terms of Service

Unlike privacy policy that might be required by law if you collect personal information, Terms of service which is sometimes referred to as Terms and conditions or Disclaimer, are not required by law. However, the terms and conditions serve as a legally binding agreement between you and your store visitors. This agreement can set the rules and regulations that users must accept and follow to use your store.

What some e-commerce merchants don't realize is that Terms and Conditions often include a warranty disclaimer that attempts to minimize the website owner's liability in circumstances when inaccuracies in the content displayed on the website are discovered.

This type of clause informs users that the owner cannot be held liable for any errors in the content given, or for the accuracy, completeness, or suitability of the information provided for any purpose.

The last four pages (Privacy Policy, Shipping Policy, Refund Policy, and Terms of Service) can be a bit different but none is hard to create.

How to create Policy Pages

The last four pages mentioned above are policy pages and here's how to create them:

Hit Settings from your Shopify Admin Panel

You will see your store name displayed on the top left corner along with other store details below it.

Scroll down and click Policies

You will immediately find a page to your right where you can write your Privacy Policy, Shipping Policy, Refund Policy, and Terms of Service.


You can either click Create from Template below each policy to generate an existing template for your store or write one yourself from scratch.

Final Thoughts

As a side note, you don’t need to add these pages to your home page menu through your page navigator as we learned in our previous article - How to create and customize Shopify Pages. That will probably make your menu appear too busy. 

Even though customers will not be visiting these standard pages every time, you want them found when they are needed. So, it's okay to add them to your site's footer menu so they can appear at the bottom of your store.

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