---
title: "Consolidating 5 Support Tools into One | Chargezen"
description: "A health & wellness brand's journey to unify SMS, email, chat, and voice support with SmartyTap."
url: "https://chargezen.com/case-studies/unified-comms"
lang: "en"
---

Canonical URL: https://chargezen.com/case-studies/unified-comms

# Consolidating 5 Support Tools into One

Unified communications that cut response time by 70%

![High-Volume Nutraceuticals](https://chargezen.com/assets/blume.bc7acc69.svg)

Health & Wellness · SmartyTap, Concierge

Faster Response Time

70%

Faster Response Time

Average response down to under 2 hours

Annual Savings

$48K

Annual Savings

From tool consolidation alone

First Contact Resolution

85%

First Contact Resolution

Up from 62% previously

AI-Handled Inquiries

60%

AI-Handled Inquiries

Routine questions handled automatically

## The Challenge

The brand's support team was drowning in fragmented communication tools. They used Attentive for SMS, Gorgias for support tickets, Shopify Inbox for chat, and a separate VoIP system for calls. Customer context was lost, response times suffered, and tool costs were mounting.

*   Support fragmented across 5 different tools
*   No unified customer context or history
*   Slow response times due to tool switching
*   $48K+ annual spend on multiple platforms

## The Solution

SmartyTap unified all customer communication—SMS, email, chat, and voice—into a single inbox with complete customer context. AI Copilot handles routine inquiries automatically.

*   Single unified inbox for all channels
*   Complete customer context and history
*   AI-powered automatic responses
*   Consolidated billing and reporting

> “Our support team now has complete customer context in one place. AI handles 60% of inquiries automatically. It's transformed our CX operation.”

Head of CX, High-Volume Nutraceuticals

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