---
title: "SmartyTap vs Klaviyo: email and SMS pricing compared"
description: "Compare Klaviyo and SmartyTap: email and text marketing, help desk add-ons and price at 25,000 contacts, checked October 16, 2026."
url: "https://chargezen.com/compare/klaviyo"
updated: "2026-10-16"
---

Canonical URL: https://chargezen.com/compare/klaviyo

# Email and texts, one inbox, one price.

Klaviyo is the deepest email and SMS marketing platform for Shopify, priced by active profiles with texts, help desk and AI agents billed separately. SmartyTap includes email, texts, chat and calls in one inbox at a published price. 25,000 contacts. $199 a month.

Self-serve software or help with setup and migration.

## Side by side

See exactly what you get with each one.

**Who each one is best for.** Choose Klaviyo if you want the deepest email and SMS marketing platform, with advanced segmentation and data tools, and you are fine paying per active profile plus add-ons. Choose SmartyTap if you want email and text marketing at a published price that includes texts, with replies, chat and calls in one inbox.

**Checked October 16, 2026.** Klaviyo’s email prices by profile count come from the calculator on its pricing page. Klaviyo facts come from [Klaviyo pricing](https://www.klaviyo.com/pricing), [the Klaviyo App Store listing](https://apps.shopify.com/klaviyo-email-marketing), [Klaviyo Helpdesk](https://www.klaviyo.com/products/helpdesk) and [Klaviyo SMS billing](https://help.klaviyo.com/hc/en-us/articles/13502982552347). “Not listed” means those pages didn’t name the feature when we checked, not that Klaviyo can’t do it.

| Feature | Klaviyo | Chargezen |
| --- | --- | --- |
| Email marketing Campaigns and automations | Included | Included |
| Text marketing SMS and MMS campaigns | Billed per message | 2,500 text credits a month on Pro |
| Signup forms and popups Grow your list | Included | Included |
| Welcome, cart and win-back flows Messages that send themselves | Included | Included |
| Segments by purchase Send to the right people | Included | Included |
| Push notifications Push messages | Included | Coming soon |
| Help desk inbox Replies, chat and messages in one place | Helpdesk add-on, $40/mo for 200 tickets | Included |
| Phone calls Answer customer calls | Not listed | Included |
| AI customer agent AI that answers customers | Customer Agent, $700 for 1,000 resolutions | With Concierge |

## What you’d really pay

Compare email marketing costs at 25,000 contacts.

### Klaviyo

Email, 20,001–25,000 active profiles

$400/mo

Emails included

250,000 a month

Texts

Billed per message

Helpdesk add-on

From $40/mo

Estimated Annual Cost

$4,800/year + texts

Email at 25,000 active profiles for 12 months, from Klaviyo’s pricing calculator. Texts, Helpdesk, Customer Hub and AI agents are extra. [Klaviyo pricing](https://www.klaviyo.com/pricing), checked October 16, 2026.

### Chargezen

SmartyTap Pro, annual billing

$1,990/yr

Included each month

25,000 contacts, 250,000 emails, 2,500 text credits

Texts

2,500 credits a month included

Inbox with chat and calls

Included

Annual Cost

$1,990/year + usage

SmartyTap Pro is $1,990 billed annually or $199/month, with 25,000 contacts, 250,000 emails and 2,500 text credits a month. Starter is $20/month with 2,500 contacts, 25,000 emails and 250 text credits. Compare the allowances with your expected usage. [Chargezen pricing](https://chargezen.com/pricing).

Annual cost difference in this example

$2,810

Annual difference in email software costs at 25,000 contacts, before Klaviyo’s text charges and add-ons. Actual totals depend on your list and usage.

## Plan your move from Klaviyo

Check your data, billing dates and launch plan before you switch.

[Talk through your move](https://chargezen.com/contact-sales)

*   [See SmartyTap](https://chargezen.com/smartytap)

1.  01
    
    ### Export your lists
    
    Export contacts with their consent records and segments.
    
2.  02
    
    ### Rebuild your flows
    
    Recreate welcome, abandoned cart and win-back messages in SmartyTap.
    
3.  03
    
    ### Set up your inbox
    
    Connect chat and calls so replies land in one place.
    
4.  04
    
    ### Go live
    
    Send your first campaigns and answer replies from the same inbox.
    

## Why brands switch to Chargezen

### Unified Platform

Run AI agents, texts and email, upsells, creators and subscriptions from one place.

### AI-Powered

AI agents answer customers, follow up and handle everyday busywork for your team.

### Clear Pricing

See prices and usage costs, billed monthly or yearly.

## Ready to switch from Klaviyo?

See the products, prices and setup help that fit your brand.

[Get started](https://admin.chargezen.com/signup)

## Common questions

### How much does Klaviyo cost at 25,000 contacts?

Klaviyo’s pricing calculator lists email at $400/month for 20,001 to 25,000 active profiles, with 250,000 emails; texts are billed per message, and Helpdesk starts at $40/month for 200 tickets (checked October 16, 2026). SmartyTap Pro is $199/month or $1,990/year with 25,000 contacts, 250,000 emails and 2,500 text credits a month.