Canonical URL: https://chargezen.com/docs/checkoutos/analytics/dashboard

# Analytics Dashboard

Track and visualize your CheckoutOS performance metrics

Last updated: 2025-01-16

The **Analytics Dashboard** provides a comprehensive view of your checkout performance. Track key metrics like AOV lift, conversion rates, and revenue attribution to understand the impact of CheckoutOS on your business.

##### Real-Time Data

Dashboard data updates in real-time, so you can see the impact of changes immediately. Historical data is available for trend analysis and reporting.

## Dashboard Overview

The main dashboard displays:

#### Dashboard Sections

*   Revenue summary — Total revenue, CheckoutOS-attributed revenue
*   AOV metrics — Average order value with/without upsells
*   Conversion funnel — Checkout started → completed → upsell accepted
*   Feature performance — Revenue by feature (upsells, bundles, extensions)
*   Trend graphs — Performance over time
*   Recent orders — Latest orders with CheckoutOS features

## Key Metrics Cards

The top of the dashboard shows your most important metrics at a glance:

Dashboard Metrics

```json
{
  "metrics_cards": {
    "total_revenue": {
      "value": "$127,450",
      "change": "+12.3%",
      "period": "vs last 30 days"
    },
    "checkoutos_revenue": {
      "value": "$28,190",
      "attribution": "22.1% of total",
      "change": "+18.7%"
    },
    "average_order_value": {
      "value": "$94.50",
      "baseline": "$78.20",
      "lift": "+20.8%"
    },
    "upsell_acceptance_rate": {
      "value": "18.4%",
      "offers_shown": 4250,
      "accepted": 782
    }
  }
}
```

## Date Range Selection

Filter data by time period:

#### Available Ranges

*   Today — Real-time performance
*   Last 7 days — Weekly trends
*   Last 30 days — Monthly performance (default)
*   Last 90 days — Quarterly analysis
*   Custom range — Any date range you need
*   Compare periods — See growth vs previous period

## Feature Performance

See how each CheckoutOS feature contributes to revenue:

Feature Breakdown

```json
{
  "feature_performance": {
    "one_click_upsells": {
      "revenue": "$15,420",
      "orders": 412,
      "acceptance_rate": "18.4%",
      "avg_value": "$37.43"
    },
    "dynamic_bundles": {
      "revenue": "$8,230",
      "orders": 156,
      "attachment_rate": "12.1%",
      "avg_value": "$52.76"
    },
    "checkout_extensions": {
      "conversion_lift": "+4.2%",
      "abandoned_carts_recovered": 89,
      "revenue_impact": "$4,540"
    }
  }
}
```

## Conversion Funnel

Visualize your checkout flow from start to finish:

Funnel Data

```json
{
  "funnel": {
    "stages": [
      { "name": "Checkout Started", "count": 15420, "rate": "100%" },
      { "name": "Contact Info", "count": 12850, "rate": "83.3%" },
      { "name": "Shipping", "count": 11200, "rate": "72.6%" },
      { "name": "Payment", "count": 10100, "rate": "65.5%" },
      { "name": "Order Completed", "count": 8750, "rate": "56.7%" },
      { "name": "Upsell Shown", "count": 4250, "rate": "48.6%" },
      { "name": "Upsell Accepted", "count": 782, "rate": "18.4%" }
    ],
    "overall_conversion": "56.7%",
    "industry_benchmark": "52.1%"
  }
}
```

##### Funnel Insights

Large drop-offs between stages indicate optimization opportunities. If checkout completion is low, focus on checkout extensions. If upsell acceptance is low, test different offers.

## Trend Charts

Visualize performance trends over time:

*   **Revenue trend** — Daily/weekly revenue with CheckoutOS attribution
*   **AOV trend** — Average order value over time
*   **Conversion trend** — Checkout and upsell conversion rates
*   **Feature adoption** — Usage of different CheckoutOS features

## Recent Orders

View recent orders that included CheckoutOS features:

*   Order number and customer info
*   Which CheckoutOS features were used
*   Upsell products accepted
*   Total order value and CheckoutOS contribution

## Dashboard Customization

Customize your dashboard view:

#### Customization Options

*   Rearrange cards — Drag and drop to prioritize metrics
*   Hide/show sections — Focus on what matters most
*   Set default date range — Start with your preferred view
*   Create saved views — Switch between different configurations
*   Set up email reports — Get dashboard summaries in your inbox

## Learn More

[

### Key Metrics

Understand what each metric means

Learn more



](https://chargezen.com/docs/checkoutos/analytics/metrics)[

### Custom Reports

Build detailed performance reports

Learn more



](https://chargezen.com/docs/checkoutos/analytics/custom-reports)

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