Canonical URL: https://chargezen.com/docs/checkoutos/checkout-extensions/trust-badges

# Trust Badges

Display security badges and guarantees to increase checkout confidence

Last updated: 2025-01-16

**Trust badges** are visual indicators that reassure customers their purchase is safe and secure. Strategically placed trust signals in checkout can significantly reduce cart abandonment by addressing common customer concerns.

##### Impact on Conversions

Studies show that trust badges can reduce cart abandonment by 5-10% and are especially effective for first-time customers and higher-priced items.

## Available Badge Types

### Security Badges

#### Security & Payment

*   SSL Secure Checkout badge
*   PCI Compliant badge
*   Visa/Mastercard/Amex secure logos
*   Shop Pay / PayPal / Apple Pay trust marks
*   Encrypted payment indicator

### Guarantee Badges

#### Guarantees & Promises

*   Money-back guarantee (30/60/90 day)
*   Satisfaction guaranteed
*   Free returns badge
*   Price match guarantee
*   Authenticity guarantee

### Social Proof Badges

#### Social Proof

*   Star rating with review count
*   Number of customers served
*   Years in business
*   Third-party review badges (Trustpilot, Google)
*   Media mentions ("As seen in...")

## Placement Options

Trust badges can be placed in multiple checkout locations:

Placement Configuration

```json
{
  "trust_badges": {
    "locations": [
      {
        "zone": "order_summary",
        "position": "bottom",
        "badges": ["ssl", "money_back", "free_returns"]
      },
      {
        "zone": "payment_method",
        "position": "above",
        "badges": ["pci_compliant", "payment_methods"]
      }
    ]
  }
}
```

##### Placement Best Practices

*   Payment-related badges work best near payment fields
*   Guarantee badges are effective in the order summary
*   Don't overwhelm — 3-4 badges maximum

## Configuring Trust Badges

1

#### Navigate to Extensions

Go to CheckoutOS → Checkout Extensions → Trust Badges.

2

#### Select Badge Types

Choose which badges to display from the available options.

3

#### Choose Placement

Select where in the checkout each badge group should appear.

4

#### Customize Appearance

Adjust colors, size, and layout to match your brand.

5

#### Preview & Publish

Use the preview tool to verify, then publish to go live.

## Custom Badges

In addition to built-in badges, you can upload custom badge images:

Custom Badge Configuration

```json
{
  "custom_badge": {
    "image_url": "https://cdn.yourstore.com/badges/custom-guarantee.png",
    "alt_text": "100% Organic Certified",
    "width": 80,
    "link_url": "/pages/certifications",
    "tooltip": "Click to learn about our certifications"
  }
}
```

#### Custom Badge Requirements

*   PNG or SVG format recommended
*   Transparent background
*   Maximum 200x80 pixels
*   File size under 50KB for performance

## Styling Options

Customize the appearance of your trust badge section:

Styling Configuration

```json
{
  "styling": {
    "layout": "horizontal",
    "alignment": "center",
    "spacing": "comfortable",
    "badge_size": "medium",
    "show_labels": true,
    "label_position": "below",
    "border": false,
    "background": "transparent"
  }
}
```

## A/B Testing Badges

Test different badge combinations to find what works best:

*   Test number of badges (2 vs 3 vs 4)
*   Test badge types (security focus vs guarantee focus)
*   Test placement (order summary vs payment area)
*   Test with and without tooltips

## Best Practices

##### Optimization Tips

*   **Keep it simple** — 3-4 badges maximum, more feels cluttered
*   **Be authentic** — Only display badges for guarantees you actually offer
*   **Match your brand** — Adjust colors to complement your checkout
*   **Mobile-first** — Ensure badges are visible on small screens
*   **Test performance** — Monitor conversion rate changes

## Related Extensions

[

### Shipping Progress Bar

Encourage larger orders with visual progress

Learn more



](https://chargezen.com/docs/checkoutos/checkout-extensions/shipping-bar)[

### Custom Fields

Collect additional checkout information

Learn more



](https://chargezen.com/docs/checkoutos/checkout-extensions/custom-fields)

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