Canonical URL: https://chargezen.com/docs/checkoutos/subscription-upsells/overview

# Subscription Upsells

Convert one-time buyers into subscribers at checkout

Last updated: 2025-01-16

**Subscription Upsells** convert one-time purchases into recurring subscriptions at the moment of highest purchase intent — checkout. Offer customers convenience and savings while you build predictable recurring revenue.

##### Chargezen Integration

Subscription Upsells integrates seamlessly with Chargezen Subscriptions. Customers who convert see their subscription in the Chargezen customer portal for easy management.

## How It Works

1.  **Customer adds to cart** — Single purchase of subscription-eligible product
2.  **Reaches checkout** — Subscription offer appears during checkout
3.  **Views the offer** — Sees savings and convenience benefits
4.  **Opts in** — One click converts to subscription
5.  **Completes purchase** — First order + recurring subscription created

## Why Subscription Upsells

#### Benefits

*   Higher customer lifetime value — Recurring revenue vs one-time
*   Lower acquisition costs — Convert existing traffic
*   Predictable revenue — Know your monthly recurring revenue
*   Better unit economics — Subscriptions have higher margins over time
*   Reduced churn — Customers acquired at checkout have higher retention

## Subscription Types

### Subscribe & Save

The classic subscription model — recurring delivery with a discount:

Subscribe & Save

```json
{
  "subscription_upsell": {
    "type": "subscribe_and_save",
    "discount": {
      "type": "percentage",
      "value": 15,
      "display": "Save 15% on every order"
    },
    "frequencies": [
      { "value": "1_month", "label": "Monthly", "default": true },
      { "value": "2_months", "label": "Every 2 months" },
      { "value": "3_months", "label": "Every 3 months" }
    ],
    "messaging": {
      "headline": "Never run out again",
      "subheadline": "Subscribe and save 15% on every delivery"
    }
  }
}
```

### Membership Conversion

Convert to a membership program with exclusive benefits:

Membership Upsell

```json
{
  "subscription_upsell": {
    "type": "membership",
    "membership_plan": "premium_members",
    "monthly_fee": 9.99,
    "benefits": [
      "Free shipping on all orders",
      "15% off all products",
      "Early access to new releases",
      "Members-only products"
    ],
    "first_month_free": true,
    "messaging": {
      "headline": "Join Premium Members",
      "subheadline": "First month free, then $9.99/month"
    }
  }
}
```

### Prepaid Subscriptions

Offer prepaid subscription packages:

Prepaid Subscription

```json
{
  "subscription_upsell": {
    "type": "prepaid",
    "packages": [
      {
        "months": 3,
        "discount": 10,
        "label": "3-Month Supply — Save 10%"
      },
      {
        "months": 6,
        "discount": 15,
        "label": "6-Month Supply — Save 15%"
      },
      {
        "months": 12,
        "discount": 20,
        "label": "12-Month Supply — Save 20%"
      }
    ]
  }
}
```

## Eligible Products

Configure which products show subscription upsells:

Product Eligibility

```json
{
  "eligibility": {
    "include": {
      "type": "rules",
      "rules": [
        { "type": "collection", "value": "consumables" },
        { "type": "tag", "value": "subscription-eligible" },
        { "type": "product_type", "value": "Supplements" }
      ]
    },
    "exclude": {
      "rules": [
        { "type": "tag", "value": "limited-edition" },
        { "type": "price_below", "value": 15 }
      ]
    }
  }
}
```

##### Product Setup

Products must be set up in Chargezen Subscriptions as subscription-eligible before they can be offered as subscription upsells.

## Display Options

#### Where Upsells Appear

*   Cart page — Before proceeding to checkout
*   Checkout page — Integrated into checkout flow
*   Post-purchase — After initial order completes
*   Product page — As an alternative to single purchase

## Expected Performance

Typical subscription upsell performance:

*   **Offer view rate:** 60-80% of eligible checkouts
*   **Conversion rate:** 8-15% of those shown the offer
*   **AOV increase:** 15-25% on converted orders
*   **Subscriber retention:** 6-12 months average

## Get Started

[

### Converting Customers

Best practices for subscription conversion

Learn more



](https://chargezen.com/docs/checkoutos/subscription-upsells/converting)[

### Incentive Strategies

Discounts and offers that convert

Learn more



](https://chargezen.com/docs/checkoutos/subscription-upsells/incentives)

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