---
title: "UTM tracking: SmartyTap docs | Chargezen"
description: "SmartyTap adds UTM tags to the store links in every email and text, so Google Analytics and Shopify show which campaign and message brought each visit."
url: "https://chargezen.com/docs/smartytap/campaigns/utm-tracking"
lang: "en"
updated: "2026-10-19"
---

Canonical URL: https://chargezen.com/docs/smartytap/campaigns/utm-tracking

# UTM tracking

SmartyTap adds UTM tags to the store links in every email and text, so Google Analytics and Shopify show which campaign and message brought each visit.

Last updated: 2026-10-19

UTM tags are the short labels on the end of a link, like `?utm_source=smartytap`, that tell your analytics where a visit came from. With them, Google Analytics and Shopify can give each campaign credit for the visits and sales it brings, instead of lumping them into "direct."

SmartyTap adds them for you to every link that goes to your store. Links to other sites are left alone.

## The tags SmartyTap adds

| Parameter | Starts as | Becomes, for example |
| --- | --- | --- |
| utm\_source | smartytap | smartytap |
| utm\_medium | {{ message.channel }} | email or sms |
| utm\_campaign | {{ campaign.name }} ({{ campaign.id }}) | Black Friday launch (412) |
| utm\_id | {{ campaign.id }} | 412 |
| utm\_term, utm\_content | Not added | Add them if you need them |

## Change the tags for a message

1

#### Open the message settings

Select the email or text in your campaign and open its **Settings**.

2

#### Find Tracking parameters

Make sure **Add tracking parameters to store links** is ticked.

3

#### Edit a value

Type over any value, or use **Insert value** to add **Campaign name**, **Campaign ID**, **Message name**, **Message ID**, **Channel** or **Variant**.

4

#### Add your own

Click **Add parameter** to add up to five custom tags, each with a **Name** and a value.

Tag A/B versions

Set `utm_content` to `{{ variant }}` and your analytics show each A/B version separately.

## Texts need short links

In a text, tags are added through SmartyTap's short links. If **Shorten links** is off, you'll see "Tracking parameters need Shorten links. Turn it on in Settings." Short links also keep texts short, which keeps the cost per part down.

## FAQ

### My link already has a UTM tag. Will SmartyTap overwrite it?

No. Links that already include a parameter keep their own value.

### Can I change the defaults for every campaign?

Tags are set per message. Each new message starts with the defaults above, which already include the campaign's own name and ID.

### What's the difference between link tracking and UTM tags?

**Track link clicks** records who clicked, inside SmartyTap. UTM tags tell your other analytics tools where the visit came from. Use both.

## Related

**Guides**

*   [Create a campaign](https://chargezen.com/docs/smartytap/campaigns/create-a-campaign)
*   [A/B tests](https://chargezen.com/docs/smartytap/campaigns/ab-tests)
*   [Reports and revenue](https://chargezen.com/docs/smartytap/reports)

**On the product page**

*   [Campaigns with UTM tracking](https://chargezen.com/smartytap/campaigns)

**Learn more**

*   [What is a UTM tag?](https://chargezen.com/glossary/utm-urchin-tracking-module)

### Related Articles

[

#### Create a campaign

Where the message settings live



](https://chargezen.com/docs/smartytap/campaigns/create-a-campaign)[

#### Reports and revenue

What SmartyTap reports on its own



](https://chargezen.com/docs/smartytap/reports)

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