---
title: "Browse abandonment: SmartyTap docs | Chargezen"
description: "Email known shoppers about a product they viewed and didn’t buy: the Viewed Product trigger, exit filters, 30-day re-entry and an example email."
url: "https://chargezen.com/docs/smartytap/flows/browse-abandonment"
lang: "en"
updated: "2026-10-19"
---

Canonical URL: https://chargezen.com/docs/smartytap/flows/browse-abandonment

# Browse abandonment

Email known shoppers about a product they viewed and didn’t buy: the Viewed Product trigger, exit filters, 30-day re-entry and an example email.

Last updated: 2026-10-19

Most visitors look and leave. A browse abandonment email reminds a known shopper about the product they viewed, with the one answer that might help them decide. It's a gentle nudge, so it should be short, useful and rare.

## Build the flow

1

#### Check the pixel

The Chargezen pixel records product views on your store. Only shoppers SmartyTap already knows as contacts, with marketing email consent, can enter.

2

#### Trigger

Create a workflow and choose **Customer left online store without making a purchase** (the **Viewed Product** event).

3

#### Trigger filters (optional)

Limit it to products worth a reminder with **Product type**, **Product vendor** or **Product handle**.

4

#### Re-entry

Keep **Allow re-entry after a time period** at 30 days, so regular visitors aren't emailed on every visit.

5

#### Exits

Add profile filters **Placed order = 0 since starting this flow** and **Started checkout = 0 since starting this flow**, so your checkout flow takes over if they get that far.

6

#### Wait, then email

Add a **Time delay** of a few hours, then one marketing **Email** about the product. Then **Turn on workflow**.

## Example email

*   **Subject**: Still thinking about {{ product.title }}?
*   **Preview text**: A few answers that might help.
*   **Body**: Name the product, answer the question people most often ask before buying it, and link back with {{ product.url }}.
*   **Footer**: your mailing address and {{ unsubscribe\_url }}.

Skip the discount

A shopper who only looked doesn't need a code yet. A useful answer, a review or a size guide does more and keeps your margin.

## FAQ

### Who gets a browse abandonment email?

Only shoppers SmartyTap already knows as contacts, who agreed to marketing email. Anonymous visitors never enter.

### What if they viewed several products?

Each view is its own event, but re-entry decides how often one person can start the flow. With a 30-day period, they get one email for the first product they viewed in that window.

### Can this email be transactional?

No. Storefront flows send marketing email only.

## Related

**Guides**

*   [Anatomy of a flow](https://chargezen.com/docs/smartytap/flows)
*   [Abandoned checkout](https://chargezen.com/docs/smartytap/flows/abandoned-checkout)

**On the product page**

*   [Browse abandonment flow](https://chargezen.com/smartytap/flows/browse-abandonment)
*   [Abandoned cart emails and texts](https://chargezen.com/smartytap/abandoned-cart)

**Learn more**

*   [What is a product detail page?](https://chargezen.com/glossary/product-detail-page)

### Related Articles

[

#### Anatomy of a flow

The parts every flow shares



](https://chargezen.com/docs/smartytap/flows)[

#### Abandoned checkout

For shoppers who got further



](https://chargezen.com/docs/smartytap/flows/abandoned-checkout)

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