--- title: "Order flows: SmartyTap docs | Chargezen" description: "SmartyTap flows on Shopify order events: thank-you, fulfilled, order tag, cancelled and refunded emails, with triggers, filters, re-entry and an example." url: "https://chargezen.com/docs/smartytap/flows/order-flows" lang: "en" updated: "2026-10-19" --- Canonical URL: https://chargezen.com/docs/smartytap/flows/order-flows # Order flows SmartyTap flows on Shopify order events: thank-you, fulfilled, order tag, cancelled and refunded emails, with triggers, filters, re-entry and an example. Last updated: 2026-10-19 The moments after an order are when customers pay the most attention. Order flows use them: a real thank-you, care tips once it ships, a perk when your team tags a VIP, an honest note when an order is cancelled. Each one starts from a Shopify order event, so the email can use the order that started it. ## Pick the trigger | Trigger | Starts when | Good for | | --- | --- | --- | | Order created | An order is placed | Thank-you email | | Order paid | The order is paid | Thank-you for stores with delayed payment | | Order created or updated | An order is placed or changes, once per order | Any order that has a tag or detail you filter on | | Order tags | An order gets a tag you name | VIP perks, wholesale instructions, delay notices | | Order tags removed | A tag you name is removed | "Your order is back on track" | | Order fulfilled | Everything in the order has shipped | Care tips, then a reorder reminder | | Order partially fulfilled | Part of the order ships | "The rest is on its way" | | Order cancelled | The order is cancelled | What happens next, then a win-back | | Refund created | A refund is recorded on the order | When to expect the money | ## The order tag trigger Choose **Order tags**, type the tags in **Tags** (for example `vip, wholesale`), and under **Start this flow** pick: * **When a tag is newly added**: starts the moment the tag is added. If it's removed and added again, it starts again. * **Whenever an order has the tag**: starts once for any order that has it, including orders created with it. The flow starts when the order has any of the tags you list. Type them exactly as they appear on your orders. ## Worked example: a thank-you, then a reorder reminder 1 #### Trigger Create a workflow and choose **Order fulfilled**. Under **Trigger filters**, add Item SKUs contains the SKU of the product that runs out, like a 30-day supply. 2 #### Re-entry Keep **Allow re-entry**, so every order gets its follow-up. 3 #### Email 1, transactional Add a **Time delay** of 2 days, then an **Email** with **Email type** set to **Transactional**: how to use the product and how to reach you. No offers. 4 #### Exit Add the profile filter **Placed order = 0 since starting this flow**, so customers who reorder on their own skip the reminder. 5 #### Email 2, marketing Add a **Time delay** of 24 days (when the supply runs low), then a **Marketing** email: "Running low? Reorder in one click." 6 #### Tag it Finish with **Add order tags** `reorder-reminder-sent`. Then **Turn on workflow**. Don't repeat Shopify's emails Shopify already sends the receipt and the tracking link. Use order flows for what those emails don't say: the human thank-you, how to get the most from the product, and when to come back. ## Transactional or marketing? A plain update about the order can be **Transactional** and reaches every customer. The moment an email suggests products or offers a discount, set it to **Marketing**, so only customers who agreed to marketing get it. A flow can mix both: a transactional notice first, a marketing follow-up later. ## FAQ ### Can I thank only first-time customers? Yes. Set **Re-entry criteria** to **No re-entry**, and the flow sends only the first time it sees a customer order. ### Will turning on a flow email past orders? No. Flows start from events after you turn them on. ### Will a customer get two emails if Shopify sends the order event twice? No. Each order starts a flow once. ### Can I treat subscribers differently? Yes. Add a **Conditional split** on **Active Shopify subscription SKUs**, or on a segment that uses subscription conditions. ## Related **Guides** * [Anatomy of a flow](https://chargezen.com/docs/smartytap/flows) * [Abandoned checkout](https://chargezen.com/docs/smartytap/flows/abandoned-checkout) **On the product page** * [Thank-you email flow](https://chargezen.com/smartytap/flows/thank-you-email) * [Fulfilled order email flow](https://chargezen.com/smartytap/flows/fulfilled-order-email) * [Order tag email flow](https://chargezen.com/smartytap/flows/order-tag-email) * [Cancelled or refunded order email flow](https://chargezen.com/smartytap/flows/cancelled-or-refunded-order-email) **Learn more** * [What is order fulfillment?](https://chargezen.com/glossary/order-fulfillment) ### Related Articles [ #### Anatomy of a flow The parts every flow shares ](https://chargezen.com/docs/smartytap/flows)[ #### Abandoned checkout For orders that never happened ](https://chargezen.com/docs/smartytap/flows/abandoned-checkout)[ #### Segments Use segments as profile filters ](https://chargezen.com/docs/smartytap/audience/segments) Was this page helpful? 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