--- title: "Reports and revenue: SmartyTap docs | Chargezen" description: "Read SmartyTap results: campaign performance, delivery status, A/B test results, email deliverability and the sales your texts earned credit for." url: "https://chargezen.com/docs/smartytap/reports" lang: "en" updated: "2026-10-19" --- Canonical URL: https://chargezen.com/docs/smartytap/reports # Reports and revenue Read SmartyTap results: campaign performance, delivery status, A/B test results, email deliverability and the sales your texts earned credit for. Last updated: 2026-10-19 The point of every email and text is a sale, a visit or a reply. SmartyTap reports show what each campaign did, where messages got stuck, and which sales your messages earned credit for, so you can do more of what works. ## Campaign performance Open a campaign and click **Campaign performance**, or open a single message's performance. You'll see two groups of numbers: * **Delivery status**: what SmartyTap did with each recipient. **Scheduled**, **Queued** and **Sending**; **Waiting for test results** during an A/B test; and the people left out, **Suppressed**, **Skipped by Smart Sending**, **Blocked** and **Cancelled**. * **Provider activity**: what happened after sending. **Accepted**, **Delivered**, **Opened**, **Clicked**, **Replied**, **Failed** and **Bounced**. Opens are measured for email only. **Message comparison** puts the campaign's messages side by side, by provider activity or by delivery status. Click **Refresh** for the latest numbers. ### A/B test results During a test, **A/B test results** shows each version and when the winner will be picked. After the test, it says which version won and whether it was picked automatically or by you. See [A/B tests](https://chargezen.com/docs/smartytap/campaigns/ab-tests). ## Email analytics Open **Email Analytics** in SmartyTap. It has four tabs: **Overview**, **Campaigns**, **Journeys** and **Deliverability**. * **Campaigns**: every email campaign with its status, sent, delivered, opened and clicked counts, **Click rate** and **Last sent**. * **Deliverability**: **Delivery rate**, **Bounce rate**, **Complaint rate** and **Reply rate**, with a chart of delivered, bounced, complained, opened, clicked, replied and unsubscribed over time. Watch the complaint rate A rising complaint or bounce rate hurts every email you send after it. If either climbs, send to a smaller, more engaged segment for a while, and check that new contacts really agreed to hear from you. ## Sales credited to your texts SmartyTap's **Analytics** page has a **Revenue Attribution** section with **Total Attributed Revenue**, **Attributed Orders**, **Avg Order Value**, **ROI**, **Revenue Over Time** and an **Attribution Breakdown**. A text gets credit for an order under these rules: | Rule | Credit goes to the text when | | --- | --- | | Click | The customer orders within 24 hours of clicking a link in the text | | View | The customer orders within 1 hour of the text being delivered | The **Attribution Windows** card shows these rules next to your numbers, so everyone on your team reads them the same way. See email sales in your store analytics too SmartyTap adds [UTM tags](https://chargezen.com/docs/smartytap/campaigns/utm-tracking) to the store links in every email and text. Google Analytics and Shopify then show the visits and sales each campaign brought, by your own attribution rules. ## Flow runs For flows, **Recent flow runs** shows every customer's trip through a flow: its status, current step, when it resumes, and why a run failed. See [Anatomy of a flow](https://chargezen.com/docs/smartytap/flows#runs). ## FAQ ### Why don't texts show opens? Phones don't report when a text is read. For texts, use clicks (with link tracking on), replies and orders. ### Is placed order rate the same as revenue? No. Placed order rate, used to pick A/B winners, counts how many recipients ordered after getting a version. It doesn't add up order values. ### Why were some people skipped? Delivery status says why: they unsubscribed, were blocked, got a message from another campaign recently (Smart Sending), or the campaign was cancelled before their turn. ## Related **Guides** * [A/B tests](https://chargezen.com/docs/smartytap/campaigns/ab-tests) * [UTM tracking](https://chargezen.com/docs/smartytap/campaigns/utm-tracking) * [Create a campaign](https://chargezen.com/docs/smartytap/campaigns/create-a-campaign) **On the product page** * [Campaigns](https://chargezen.com/smartytap/campaigns) * [Email marketing](https://chargezen.com/smartytap/email-marketing) **Learn more** * [What is revenue attribution?](https://chargezen.com/glossary/revenue-attribution) ### Related Articles [ #### A/B tests Let results pick the winner ](https://chargezen.com/docs/smartytap/campaigns/ab-tests)[ #### UTM tracking Credit in your other analytics tools ](https://chargezen.com/docs/smartytap/campaigns/utm-tracking)[ #### Anatomy of a flow See each flow run ](https://chargezen.com/docs/smartytap/flows) Was this page helpful? 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