Canonical URL: https://chargezen.com/docs/spark/affiliate-management/program-setup

# Program Setup

Configure your affiliate program settings in Spark!

Last updated: 2026-01-19

Setting up your affiliate program in Spark! involves configuring your program identity, default terms, and affiliate experience. This guide walks through each setting.

## Program Identity

Define how your program appears to affiliates:

*   **Program Name** — e.g., "Brand Partners Program"
*   **Logo** — Displayed in the affiliate portal header
*   **Brand Colors** — Customize the portal to match your brand
*   **Support Email** — Where affiliates can reach you

## Default Terms

1

#### Set Default Commission Rate

2

#### Configure Cookie Duration

3

#### Define Payout Threshold

4

#### Set Payout Schedule

##### Commission Best Practices

Start with a competitive commission rate (15-25% for most e-commerce) and adjust based on performance data. Higher commissions attract better affiliates but reduce margins.

## Application Form

Customize what information you collect from applicants:

*   **Required Fields** — Name, email, and website/social handles
*   **Optional Fields** — Add custom questions like "How did you hear about us?"
*   **Terms & Conditions** — Upload your affiliate agreement for acceptance
*   **Tax Information** — W-9 collection for US affiliates (required for $600+/year)

## Email Templates

Spark! sends automated emails at key moments. Customize these templates:

*   **Application Received** — Confirmation when someone applies
*   **Application Approved** — Welcome email with login credentials
*   **Application Rejected** — Polite decline with optional reason
*   **Commission Earned** — Notification when a sale is attributed
*   **Payout Sent** — Confirmation when funds are transferred

##### Email Integration

Spark! can sync with Klaviyo or Mailchimp to add affiliates to your email flows. Enable this in Settings → Integrations → Email.

## Tracking Settings

Configure how conversions are tracked:

*   **Attribution Model** — First-touch, last-touch, or custom (Pro feature)
*   **Cookie Type** — First-party (recommended) or third-party
*   **Cross-Device Tracking** — Enable if you have customer accounts
*   **Conversion Window** — How long after click to attribute (same as cookie duration)

## Next Steps

[

### Commission Structures

Set up tiered and bonus commissions

Learn more



](https://chargezen.com/docs/spark/affiliate-management/commission-structures)[

### Approval Workflows

Configure how applications are processed

Learn more



](https://chargezen.com/docs/spark/affiliate-management/approval-workflows)

### Related Articles

[

#### Commission Structures

Set up commission rates



](https://chargezen.com/docs/spark/affiliate-management/commission-structures)[

#### Approval Workflows

Configure approval settings



](https://chargezen.com/docs/spark/affiliate-management/approval-workflows)

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