Canonical URL: https://chargezen.com/docs/spark/creator-discovery/audience-fit

# Audience Fit Scoring

Evaluate how well a creator matches your brand

Last updated: 2026-01-19

Audience Fit Scoring analyzes how well a creator's audience matches your target customers. Higher scores indicate better potential for conversions.

## How Scoring Works

Spark! calculates fit scores based on multiple factors:

*   **Demographic Match** — Age, gender, location overlap with your customers
*   **Interest Alignment** — Audience interests relevant to your products
*   **Engagement Quality** — Real engagement vs. bot/fake followers
*   **Content Relevance** — How related the creator's content is to your niche
*   **Brand Safety** — Content appropriateness for your brand

##### Score Interpretation

**90-100:** Excellent fit, prioritize these creators  
**70-89:** Good fit, worth pursuing  
**50-69:** Moderate fit, review manually  
**Below 50:** Poor fit, likely not worth the investment

## Demographic Analysis

For each creator, Spark! provides audience demographics:

*   **Age Distribution** — 13-17, 18-24, 25-34, 35-44, 45-54, 55+
*   **Gender Split** — Male, female, non-binary
*   **Top Countries** — Geographic distribution
*   **Top Cities** — Urban concentration
*   **Language** — Primary languages spoken

## Engagement Analysis

Go beyond follower counts with engagement metrics:

*   **Engagement Rate** — Likes + comments / followers
*   **Authenticity Score** — Real vs. fake engagement detection
*   **Comment Quality** — Meaningful comments vs. spam
*   **Save/Share Rate** — Content virality indicators
*   **Follower Growth** — Organic vs. paid growth patterns

## Custom Fit Criteria

Configure scoring weights based on your priorities:

1.  Go to Settings → Creator Discovery → Fit Scoring
2.  Adjust weights for each factor (demographics, engagement, etc.)
3.  Set minimum thresholds for automatic filtering
4.  Save your custom scoring model

## Next Steps

[

### Lookalike Discovery

Find creators similar to your best performers

Learn more



](https://chargezen.com/docs/spark/creator-discovery/lookalike-discovery)[

### Product Seeding

Send products to matched creators

Learn more



](https://chargezen.com/docs/spark/product-seeding/overview)

### Related Articles

[

#### AI-Powered Search

Find creators



](https://chargezen.com/docs/spark/creator-discovery/ai-search)[

#### Lookalike Discovery

Find similar creators



](https://chargezen.com/docs/spark/creator-discovery/lookalike-discovery)

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