Canonical URL: https://chargezen.com/docs/spark/social-listening/mention-detection

# Brand Mention Detection

How Spark! finds mentions of your brand across the web

Last updated: 2026-01-19

Spark!'s mention detection goes beyond simple hashtag tracking. The system uses multiple methods to find all references to your brand, even when creators don't tag you.

## Detection Methods

*   **@Mention Tracking** — Direct account tags across all platforms
*   **Hashtag Monitoring** — Brand and campaign hashtags
*   **Text Analysis** — Brand name in captions, comments, transcripts
*   **Visual Recognition** — AI identifies products in images and video
*   **Audio Detection** — Brand mentions in video audio and podcasts
*   **Link Monitoring** — Shares of your website URLs

##### Visual AI

Upload product images to train the visual recognition model. It will then detect your products in creator content even without tags or text mentions.

## Configuring Keywords

Set up the keywords and phrases to monitor:

*   **Brand Names** — Your brand and common misspellings
*   **Product Names** — Individual product names
*   **Campaign Tags** — Hashtags for specific campaigns
*   **Competitor Names** — Monitor competitor mentions
*   **Industry Terms** — Relevant keywords in your niche

## Filtering Mentions

Filter the mention stream to focus on what matters:

*   **By Platform** — Instagram, TikTok, YouTube, etc.
*   **By Follower Count** — Focus on larger creators
*   **By Sentiment** — Positive, negative, or neutral
*   **By Engagement** — High-engagement posts only
*   **By Date Range** — Recent or historical mentions
*   **By Content Type** — Videos, images, text

## Mention Attribution

Spark! automatically attributes mentions to the right context:

*   Links mentions to existing affiliates
*   Associates with seeding campaigns
*   Tags mentions from paid partnerships
*   Identifies organic vs. prompted content

##### Processing Time

Most mentions are detected within 15 minutes of posting. High-volume campaigns may have slightly longer detection times during peak periods.

## Next Steps

[

### UGC Collection

Save and organize detected content

Learn more



](https://chargezen.com/docs/spark/social-listening/ugc-collection)[

### Listening Agent

Configure AI-powered monitoring

Learn more



](https://chargezen.com/docs/spark/ai-agents/listening-agent)

### Related Articles

[

#### UGC Collection

Save and organize content



](https://chargezen.com/docs/spark/social-listening/ugc-collection)[

#### Listening Agent

AI-powered monitoring



](https://chargezen.com/docs/spark/ai-agents/listening-agent)

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