Canonical URL: https://chargezen.com/docs/spark/social-listening/overview

# Social Listening Overview

Monitor brand mentions and collect UGC across social platforms

Last updated: 2026-01-19

Social Listening monitors the internet 24/7 for mentions of your brand, products, and campaigns. Capture organic content, track sentiment, and never miss an opportunity to engage with creators.

##### Untagged Mentions

Spark! detects mentions even when creators forget to tag your brand. Visual AI identifies your products in images, and text analysis catches brand name variations.

## Monitored Platforms

#### Platforms

*   Instagram — Posts, Stories, Reels, Comments
*   TikTok — Videos, Comments, Sounds
*   YouTube — Videos, Shorts, Comments
*   Twitter/X — Tweets, Replies, Threads
*   Pinterest — Pins, Comments
*   Facebook — Public posts, Groups (with access)
*   Blogs — WordPress, Substack, Medium, and more

## Key Features

[

### Brand Mention Detection

Find all mentions of your brand across platforms

Learn more



](https://chargezen.com/docs/spark/social-listening/mention-detection)[

### UGC Collection

Save and organize user-generated content

Learn more



](https://chargezen.com/docs/spark/social-listening/ugc-collection)[

### Sentiment Analysis

Understand if mentions are positive, negative, or neutral

Learn more



](https://chargezen.com/docs/spark/social-listening/overview)[

### Competitor Monitoring

Track mentions of competitor brands too

Learn more



](https://chargezen.com/docs/spark/social-listening/overview)

## What Gets Detected

*   **Direct @mentions** — When creators tag your account
*   **Hashtags** — Your brand and campaign hashtags
*   **Text mentions** — Brand name in captions, even without tags
*   **Visual mentions** — Your products visible in images/video
*   **Link shares** — When your website is shared
*   **Reviews** — Product reviews mentioning your brand

## Alerts & Notifications

Get notified about important mentions:

*   High-follower creator mentions (configurable threshold)
*   Viral content featuring your brand
*   Negative sentiment mentions
*   Competitor mentions
*   Daily/weekly mention digests

## Next Steps

[

### Mention Detection

Learn how mentions are found

Learn more



](https://chargezen.com/docs/spark/social-listening/mention-detection)[

### UGC Collection

Organize and use creator content

Learn more



](https://chargezen.com/docs/spark/social-listening/ugc-collection)

### Related Articles

[

#### Mention Detection

How mentions are found



](https://chargezen.com/docs/spark/social-listening/mention-detection)[

#### UGC Collection

Organize creator content



](https://chargezen.com/docs/spark/social-listening/ugc-collection)[

#### Listening Agent

AI-powered monitoring



](https://chargezen.com/docs/spark/ai-agents/listening-agent)

Was this page helpful?

Need more help? [Contact support](https://chargezen.com/docs/checkoutos/troubleshooting/support)