--- title: "Win back cancelled subscribers: Subscriptions docs" description: "Bring cancelled subscribers back with timed emails and texts, a discount, one-tap reactivate links and a welcome-back message, all in Chargezen." url: "https://chargezen.com/docs/subscriptions/win-backs" lang: "en" updated: "2026-10-18" --- Canonical URL: https://chargezen.com/docs/subscriptions/win-backs # Win back cancelled subscribers Bring cancelled subscribers back with timed emails and texts, a discount, one-tap reactivate links and a welcome-back message, all in Chargezen. Last updated: 2026-10-18 A cancelled subscriber already knows and likes your product, so they are often the easiest customers to win back. Chargezen gives you the pieces to do it: an automation that follows up after a cancellation, a discount, a link that restarts the subscription in one tap, and a welcome-back message when they return. Most of it is built in **Subscriptions → Billing & automation → Workflow automations**. ## Follow up after a cancellation 1 #### Create a workflow In **Workflow automations**, choose **Create workflow** and name it, for example "Win-back after 14 days". 2 #### Pick the event Choose **\+ Add event** and select **Subscription is cancelled**. Under **When should this run?**, choose **After a delay** and set the days. Delays can be up to 30 days. 3 #### Leave out people who came back Add the condition **Customer has no active subscriptions**, so customers who already restarted don't get the message. 4 #### Add the actions Add **Send email** or **Send text** with your win-back message. To give a reason to return, add **Add discount** with a Shopify discount code. 5 #### Set it to Active and save In the **Summary**, set **Status** to **Active** and choose **Save**. Draft workflows don't run. Send more than one message Create a second workflow on the same event with a longer delay and a bigger offer. Each workflow checks its conditions when it runs, so subscribers who came back after the first message are skipped. ## Give them a one-tap way back In **Subscriptions → Customer experience → Quick actions**, create a quick action with one of these actions and the **Campaign** condition: * **Reactivate cancelled subscription** * **Reactivate cancelled subscription & apply discount code** * **Reactivate cancelled subscription & add one-time product** Put the link in a Klaviyo or SmartyTap email or text. The subscriber restarts without signing in. See [Quick actions](https://chargezen.com/docs/subscriptions/quick-actions). ## Other ways subscribers come back * **From their portal**: the **Restart subscription** action, when you allow **Reactivate subscription** in Self-Service Permissions. * **From your team**: open the contract in **Subscriptions → Manage → Contracts** and choose **Reactivate subscription**. Pick the next charge date and whether to email the customer. * **Before they leave**: a pause or discount offer in the cancel flow. See [Cancellation offers and reasons](https://chargezen.com/docs/subscriptions/cancellation-flows). ## Welcome them back The default workflows **Restarted email** and **Restarted text** run on **Subscription is reactivated**, and **Store alert: restarted** tells your team. Edit the message in **Emails & SMS** (the Restarted Subscription template). You can also build your own workflow on **Subscription is reactivated**, for example to **Add one-time product** as a thank-you gift. ## See what's working **Subscriptions → Analytics → Dashboards** shows **Reactivated subscriptions** on the Subscriptions tab and **Reactivated subscribers** on the Customers tab, so you can compare periods before and after a new win-back message. ## Troubleshooting ### My win-back email didn't go out Check that the workflow is **Active**, that the email template has content, and the workflow's **Last run** and **Errors** columns. A customer who restarted before the delay ended is skipped by the **Customer has no active subscriptions** condition. ### Can I wait longer than 30 days? A single workflow delay can be up to 30 days. For later outreach, send a campaign to cancelled subscribers with a reactivate quick action. ## Related * [Win-backs](https://chargezen.com/subscriptions/win-backs): how Chargezen brings former subscribers back. * Glossary: [subscriber reactivation](https://chargezen.com/glossary/subscriber-reactivation), [voluntary churn](https://chargezen.com/glossary/voluntary-churn), [churn rate](https://chargezen.com/glossary/churn-rate). ### Related Articles [ #### Workflow automations Events, conditions and actions ](https://chargezen.com/docs/subscriptions/workflows)[ #### Quick actions One-tap reactivate links for your emails ](https://chargezen.com/docs/subscriptions/quick-actions)[ #### Cancellation offers and reasons Save the subscription before it ends ](https://chargezen.com/docs/subscriptions/cancellation-flows) Was this page helpful? Need more help? [Contact support](https://chargezen.com/docs/checkoutos/troubleshooting/support)