The thing about involuntary churn is you could do everything right (great product, fantastic customer service), and the customer would still cancel. Most of the time, this is down to:
Expired debit/credit cards
Outdated billing information
Banks block their cards after a fraud attempt.
It’s not you; it’s them!
Chargezen's dunning management is designed to help you manage both voluntary and involuntary churn.
Is your subscriber’s card about to expire? Chargezen allows you to set up a sequence of reminders to inform users to update their payment methods. If your service is essential to them, they’ll appreciate this.
in the event of payment failure, locking subscribers out of the service may leave a bad taste in their mouths, especially if the loss was due to any of the reasons we listed above. Chargezen gives you the ability to inform your customer of a failed payment via app notifications, emails, and other channels. Furthermore, you can provide a grace period to sustain your relationship with the customer. If your users find your service essential, you've just proven yourself to have their best interests at heart.
If despite your best efforts, you still lose a subscription to dunning, you’ll want to do something about it. Chargezen has a track record of recovering 8 out of every 10 involuntary churns through its post-dunning management options, allowing you to reengage lost subscribers.
