---
title: "What is Birthday flow? | Chargezen"
description: "A birthday flow is an automated message, often with a gift or reward, sent to customers on or before their birthday."
url: "https://chargezen.com/glossary/birthday-flow"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/birthday-flow

# Birthday flow

Birthday flow (birthday email)

Email Marketing

A birthday flow is an automated message, often with a gift or reward, sent to customers on or before their birthday.

## What is Birthday flow?

Birthday messages feel personal and usually get warm responses. You need a birth date, collected through a form, the customer account or a loyalty program. **Make it a gift, not a pitch:** a discount, free shipping or bonus loyalty points, with a few days to use it. **In SmartyTap,** the birthday flow is live and can pair an email with loyalty points on the day.

## Example

On her birthday, a loyalty member gets 200 bonus points and an email: "Happy birthday, Maya. Your points are waiting."

## Why Birthday flow Matters

It's one of the few marketing messages customers are glad to get.

## Birthday flow FAQ

How do I collect birthdays?

Ask in a signup form or loyalty profile, with a reason: "we'll send you a gift." Month and day are enough.

Should birthday messages include a discount?

Usually some gift: a discount, free shipping or points. It's what makes the message welcome.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)