---
title: "What is Brand advocate? | Chargezen"
description: "A brand advocate is a customer, fan or employee who recommends a brand on their own, because they like it, often without being paid."
url: "https://chargezen.com/glossary/brand-advocate"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/brand-advocate

# Brand advocate

Brand advocate

Influencer

A brand advocate is a customer, fan or employee who recommends a brand on their own, because they like it, often without being paid.

## What is Brand advocate?

Brand advocates are the people already talking about you: repeat customers who tell friends, reviewers who tag your products, staff who share launches. Most have small audiences, but their recommendations are trusted because they are unpaid or lightly rewarded. **Turning advocates into a program:** brands find advocates through reviews, referrals, tagged posts and customer lists, then invite them to a referral, ambassador or creator program with a link, a discount for their friends and a reward for sales. **Advocates vs influencers:** an influencer is chosen for reach; an advocate is chosen for love of the brand. Many of the best creators in a program start as advocates.

## Example

A pet food brand emails its 200 longest-standing subscribers and invites them to share a personal link. Each gets 10% commission, and their friends get 15% off the first order.

## Why Brand advocate Matters

Advocates convert well and cost little, because trust is already there.

## Brand advocate FAQ

Do brand advocates get paid?

Brand advocates sometimes get paid. Many advocate for free, and programs often reward them with discounts, free product, store credit or a commission on sales.

How do I find brand advocates?

To find brand advocates, look at repeat customers, reviewers, people who tag you on social media and people who already refer friends.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

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