---
title: "What is Browse abandonment? | Chargezen"
description: "Browse abandonment is an automated message to a known visitor who viewed a product but didn't add it to their cart."
url: "https://chargezen.com/glossary/browse-abandonment"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/browse-abandonment

# Browse abandonment

Browse abandonment flow

Email Marketing

Browse abandonment is an automated message to a known visitor who viewed a product but didn't add it to their cart.

## What is Browse abandonment?

Browse abandonment reaches people one step earlier than cart recovery: they looked, but didn't add to cart. It only works for visitors you can identify, such as subscribers who clicked an email or logged-in customers. **Keep it light.** One or two messages showing the product, maybe similar items or reviews. It's a nudge, not a hard sell, and usually no discount. **In SmartyTap,** the browse abandonment flow is live and shows the product the shopper viewed.

## Example

A subscriber views a pair of boots twice. The next morning she gets "Still thinking about these?" with the boots and two similar styles.

## Why Browse abandonment Matters

Far more people browse than add to cart, so it reaches interest that cart flows never see.

## Browse abandonment FAQ

How is browse abandonment different from cart abandonment?

Browse abandonment follows product views; cart abandonment follows items added to a cart or a started checkout.

How soon should a browse abandonment message send?

Within a day, and only once per product, so it doesn't feel like tracking.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)