---
title: "What is Cart Abandonment? | Chargezen"
description: "When a shopper adds items to their cart but leaves the site without completing the purchase. Average rate is ~70%."
url: "https://chargezen.com/glossary/cart-abandonment"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/cart-abandonment

# Cart Abandonment

Cart Abandonment

Checkout

When a shopper adds items to their cart but leaves the site without completing the purchase. Average rate is ~70%.

## What is Cart Abandonment?

Cart abandonment occurs when shoppers add items to cart but don't complete checkout. The average rate is about 70%, representing massive opportunity. **Common reasons for abandonment:** - Unexpected costs (shipping, taxes) - Required account creation - Complex checkout process - Security concerns - Just browsing/comparing - Found better price elsewhere **Recovery strategies:** - Abandonment emails (within hours) - SMS reminders - Retargeting ads - Exit-intent popups - Simplified checkout - Guest checkout option - Price guarantees

## Why Cart Abandonment Matters

Reducing cart abandonment by even 5-10% can significantly increase revenue.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)