---
title: "What is Cohort Analysis? | Chargezen"
description: "A method of analyzing customer behavior by grouping them into cohorts based on when they subscribed, allowing you to track retention curves over time."
url: "https://chargezen.com/glossary/cohort-analysis"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/cohort-analysis

# Cohort Analysis

Cohort Analysis

Retention

A method of analyzing customer behavior by grouping them into cohorts based on when they subscribed, allowing you to track retention curves over time.

## What is Cohort Analysis?

Cohort analysis groups customers by a shared characteristic (usually signup date) and tracks their behavior over time. This reveals patterns that aggregate metrics hide. **Why cohort analysis is powerful:** - Shows if retention is improving or declining - Identifies product changes that impacted retention - Reveals seasonal patterns - Helps predict future churn **Common cohort types:** - **Acquisition cohorts**: Grouped by signup month - **Behavioral cohorts**: Grouped by actions taken - **Value cohorts**: Grouped by spending level A typical cohort chart shows retention percentage on the Y-axis and months since signup on the X-axis, with each row representing a different signup month.

## Why Cohort Analysis Matters

Cohort analysis helps you understand if your retention is actually improving over time, not just in aggregate.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

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