---
title: "What is Creator marketing platform? | Chargezen"
description: "A creator marketing platform is software a brand uses to find creators, agree terms, send products, track the sales creators drive and pay them, in one place."
url: "https://chargezen.com/glossary/creator-marketing-platform"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/creator-marketing-platform

# Creator marketing platform

Creator marketing platform

Influencer

A creator marketing platform is software a brand uses to find creators, agree terms, send products, track the sales creators drive and pay them, in one place.

## What is Creator marketing platform?

A creator marketing platform runs the whole loop of working with creators. The usual parts are **discovery** (finding creators), **outreach and CRM**, **briefs, contracts and approvals**, **gifting**, **tracked links and codes**, **reporting**, and **payouts**. **How platforms charge differs a lot.** Some charge a flat monthly fee, some take a percentage of creator spend or of the sales creators drive, and some sell annual contracts. The pricing model matters as much as the feature list, because a percentage grows with your program. **Platform vs network:** a platform is software you use to run your own program with creators you recruit. A network is a marketplace of publishers that also handles tracking and payment, usually for a fee on every sale.

## Example

A Shopify brand uses Spark!, Chargezen’s creator platform, at $199 a month to invite creators, write briefs, track sales from each creator’s link and pay commissions, including on subscription renewals.

## Why Creator marketing platform Matters

Spreadsheets break at around a few dozen creators. A platform keeps terms, content, sales and payouts in one record per creator.

## Creator marketing platform FAQ

What does a creator marketing platform do?

A creator marketing platform lets a brand find creators, agree terms, send products and briefs, track the sales each creator drives and pay them, without spreadsheets.

How much does a creator marketing platform cost?

The cost of a creator marketing platform depends on the pricing model: a flat monthly fee, a share of creator spend or sales, or an annual contract. Spark! is $199 a month or $1,990 a year with no fee on partner sales.

Is a creator marketing platform an affiliate network?

No. A platform is software for running your own program. A network is a marketplace of publishers that usually charges a fee on each sale.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)