---
title: "What is Bounce rate? | Chargezen"
description: "Email bounce rate is the share of sent emails that couldn't be delivered, counting hard and soft bounces."
url: "https://chargezen.com/glossary/email-bounce-rate"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/email-bounce-rate

# Bounce rate

Email bounce rate

Email Marketing

Email bounce rate is the share of sent emails that couldn't be delivered, counting hard and soft bounces.

## What is Bounce rate?

Bounce rate is a list-quality signal. A low, steady rate means your list is clean; a jump usually means an old segment, a bad import or a broken signup form. **Read hard and soft separately.** Hard bounces mean bad addresses; soft bounces may be temporary. **In SmartyTap,** Email Analytics shows bounce rate on the Deliverability tab, and a domain whose bounces pass 5% over 24 hours has its marketing paused automatically.

## Formula

Bounce rate = Bounced emails ÷ Emails sent × 100

## Example

A store sends 10,000 emails and 150 bounce: a 1.5% bounce rate, mostly from a list imported from an old tool.

## Why Bounce rate Matters

High bounce rates tell inbox providers you don't look after your list, which hurts delivery for everyone on it.

## Bounce rate FAQ

Is email bounce rate the same as website bounce rate?

No. Website bounce rate is visitors who leave after one page; email bounce rate is undeliverable messages.

How do I lower my bounce rate?

Use confirmed signups, fix typos at entry, suppress hard bounces and remove contacts who haven't engaged in a long time.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

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