---
title: "What is Lifecycle marketing? | Chargezen"
description: "Lifecycle marketing is sending each customer messages that match where they are in their relationship with you, from new subscriber to loyal buyer to lapsed."
url: "https://chargezen.com/glossary/lifecycle-marketing"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/lifecycle-marketing

# Lifecycle marketing

Lifecycle marketing

Retention

Lifecycle marketing is sending each customer messages that match where they are in their relationship with you, from new subscriber to loyal buyer to lapsed.

## What is Lifecycle marketing?

Lifecycle marketing maps flows and segments to stages: **acquire** (welcome), **convert** (abandoned checkout, browse), **grow** (post-purchase, cross-sell, loyalty), **retain** (replenishment, subscription saves) and **win back** (lapsed buyers). **It's mostly automation.** Each stage gets a flow, and campaigns fill the gaps. **In SmartyTap,** welcome, abandoned checkout, browse abandonment, after-purchase, back-in-stock, birthday and win-back flows cover the core stages, and subscription and loyalty data sit on the same customer record.

## Example

A pet food brand runs a welcome flow, a first-order follow-up, a reorder reminder at day 25, a subscription offer after the second order and a win-back at day 90.

## Why Lifecycle marketing Matters

Customers at different stages need different messages; one blast for everyone fits nobody.

## Lifecycle marketing FAQ

Is lifecycle marketing the same as retention marketing?

Retention is part of it. Lifecycle covers the whole journey, including the first purchase.

Where should I start with lifecycle marketing?

Welcome, abandoned checkout and post-purchase flows cover the biggest gaps for most stores.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)