---
title: "What is Marketing email? | Chargezen"
description: "A marketing email is an email whose main purpose is to promote a product, offer or brand, which requires consent and an unsubscribe link."
url: "https://chargezen.com/glossary/marketing-email"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/marketing-email

# Marketing email

Marketing email

Email Marketing

A marketing email is an email whose main purpose is to promote a product, offer or brand, which requires consent and an unsubscribe link.

## What is Marketing email?

Newsletters, sale announcements, product launches and most flow emails (welcome, abandoned checkout, win-back) are marketing emails. **The rules:** the FTC's CAN-SPAM guide requires honest headers and subject lines, a valid postal address and a working way to opt out, honored within 10 business days. Google and Yahoo also require bulk senders to support one-click unsubscribe. **Consent:** CAN-SPAM doesn't require opt-in, but inbox providers expect it, and mail sent to people who never asked lands in spam.

## Example

A "20% off this weekend" email is marketing. The order confirmation for something bought with that discount is transactional.

## Why Marketing email Matters

Knowing which is which tells you who you may email, what the footer needs and which messages unsubscribed customers still get.

## Marketing email FAQ

Can I send marketing email without opt-in in the US?

CAN-SPAM allows it, but Gmail's sender guidelines say to email only people who signed up. Without consent, expect spam folders and complaints.

Is a welcome email marketing or transactional?

Marketing. It promotes the brand, so it needs consent and an unsubscribe link.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)