---
title: "What is MMS? | Chargezen"
description: "Text messages that include multimedia content like images, GIFs, videos, or audio files, enabling richer marketing communications."
url: "https://chargezen.com/glossary/mms-multimedia-messaging"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/mms-multimedia-messaging

# MMS

Multimedia Messaging Service

SMS Marketing

Text messages that include multimedia content like images, GIFs, videos, or audio files, enabling richer marketing communications.

## What is MMS?

MMS (Multimedia Messaging Service) extends SMS with visual content, enabling more engaging and branded marketing messages. **MMS content types:** - Images (product photos, graphics) - GIFs (animated content) - Video clips - Audio files - Contact cards **MMS vs SMS:** - SMS: Text only, 160 characters - MMS: Multimedia, up to 1600 characters - MMS: Higher cost per message - MMS: Higher engagement rates **MMS best practices:** - Compress images (300KB ideal) - Use eye-catching visuals - Include clear CTA - Test across devices - Worth the extra cost for key campaigns **Performance impact:** - 15-20% higher click rates than SMS - Better brand recognition - More shareable content

## Why MMS Matters

MMS dramatically increases engagement with visual content while maintaining SMS delivery rates.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)