---
title: "What is Post-purchase flow? | Chargezen"
description: "A post-purchase flow is a set of automated messages after an order that thank the customer, help them use the product and lead to the next purchase."
url: "https://chargezen.com/glossary/post-purchase-flow"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/post-purchase-flow

# Post-purchase flow

Post-purchase flow (after-purchase flow)

Email Marketing

A post-purchase flow is a set of automated messages after an order that thank the customer, help them use the product and lead to the next purchase.

## What is Post-purchase flow?

The weeks after a first order decide whether a customer buys again. A post-purchase flow fills that gap with useful messages, not just promos. **Typical steps:** thank you, how to use or care for the product, a review request, cross-sells that fit what they bought, and a reorder reminder timed to when the product runs out. **In SmartyTap,** the after-purchase flow is live, alongside order flows for thank-you, shipping, tag and refund emails.

## Example

Day 1: thank you. Day 7: "how to get the best from your new pan." Day 21: matching lids. Day 60: "time for a new set of liners?"

## Why Post-purchase flow Matters

A second order is the hardest to win, and this flow is built to win it.

## Post-purchase flow FAQ

Is a post-purchase email transactional?

The order confirmation is. Cross-sells and review requests are marketing and need consent.

When should the reorder reminder go out?

A few days before the product usually runs out. For a 30-day supply, around day 25.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)