---
title: "What is Sender reputation? | Chargezen"
description: "Sender reputation is the trust score inbox providers give your sending domain and IP, based on bounces, complaints and how people engage."
url: "https://chargezen.com/glossary/sender-reputation"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/sender-reputation

# Sender reputation

Sender reputation

Email Marketing

Sender reputation is the trust score inbox providers give your sending domain and IP, based on bounces, complaints and how people engage.

## What is Sender reputation?

Gmail, Yahoo and Outlook don't publish their formulas, but the inputs are well known: **spam complaints, bounces, spam traps, sending consistency** and **engagement** (opens, clicks, replies, and people moving you out of spam). **Reputation follows the domain.** Changing ESPs doesn't reset it, and a bad month takes weeks of good sending to repair. **Tools to watch it:** Google Postmaster Tools shows your domain reputation and spam rate at Gmail. In SmartyTap, Email Analytics shows delivery, bounce and complaint rates per domain.

## Example

After a store emails an old, unengaged list, its Gmail reputation drops from High to Low, and even its order emails start landing in spam.

## Why Sender reputation Matters

Reputation decides inbox placement for every email you send, marketing and transactional alike.

## Sender reputation FAQ

How do I check my sender reputation?

Use Google Postmaster Tools for Gmail and watch your bounce and complaint rates in your ESP.

How do I fix a bad reputation?

Send only to your most engaged contacts for a while, remove bounces and inactive addresses, and grow volume slowly again.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

[View Full Glossary](https://chargezen.com/glossary)