---
title: "What is SMS Marketing? | Chargezen"
description: "Using text messages to send promotional content, offers, and communications directly to customers' mobile phones."
url: "https://chargezen.com/glossary/sms-marketing"
lang: "en"
---

Canonical URL: https://chargezen.com/glossary/sms-marketing

# SMS Marketing

SMS Marketing

SMS Marketing

Using text messages to send promotional content, offers, and communications directly to customers' mobile phones.

## What is SMS Marketing?

SMS marketing delivers promotional messages directly to customers' phones. With 98% open rates, it's one of the most effective marketing channels. **SMS marketing advantages:** - 98% open rate (vs 20% email) - 90% read within 3 minutes - Direct, personal channel - High engagement rates - Works without internet **SMS use cases:** - Promotional campaigns - Flash sales - Product launches - Cart abandonment - Back in stock alerts - VIP exclusive offers **Compliance requirements:** - Express written consent (TCPA) - Clear opt-in language - Easy opt-out (STOP) - Quiet hours - Proper sender identification

## Why SMS Marketing Matters

SMS delivers unmatched open rates and direct customer engagement.

## Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

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