Canonical URL: https://chargezen.com/glossary/subscriber-churn

Retention

# Subscriber churn

Subscriber churn

Subscribers who stop their subscription in a given period, whether they cancel or their payments fail.

### Formula

Subscriber churn rate = Subscribers lost in the period ÷ Subscribers at the start of the period × 100

### Related Terms

[

Customer winback

Retention



](https://chargezen.com/glossary/customer-winback)

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### More Retention Terms

[View all Retention definitions](https://chargezen.com/glossary?category=Retention)

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Take rate



](https://chargezen.com/glossary/take-rate)[

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