--- title: "Email and SMS Campaigns - SmartyTap | Chargezen" description: "Plan email and text campaigns on a calendar, A/B test them with an automatic winner, skip people you just messaged, and track every link." url: "https://chargezen.com/smartytap/campaigns" lang: "en" --- Canonical URL: https://chargezen.com/smartytap/campaigns # Campaigns that test themselves and respect every inbox. Plan email and text campaigns on a calendar, A/B test them with an automatic winner, skip people you just messaged, and track every link. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) A/B winner sent to everyone else Auto A/B winner sent to everyone else Smart Sending for email / texts 16 h / 24 h Smart Sending for email / texts send in each recipient's time zone Local time send in each recipient's time zone In short ## What is a SmartyTap campaign? A SmartyTap campaign is a one-time email or text sent to the segments you choose, at a time you pick in one time zone or in each recipient's local time. Every campaign can A/B test versions and send the winner, skip people who heard from you recently, tag links for tracking, and show what the texts will cost before anything goes out. The problem Most campaign tools make you choose between sending more and annoying people. You guess which subject line will work, hope nobody got three messages today, and find out what a text blast cost after it's gone. SmartyTap tests the guess for you, holds back people you just reached, and shows the cost first. ## Everything you need to sell more. ### A/B tests with an automatic winner Send versions to a test group, pick the winner by open rate, click rate or placed order rate, and the winner goes to everyone else when the test ends. ### Smart Sending Anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours, is skipped. Turn it off for time-sensitive news. ### UTM tracking Add UTM tags to every link, so your analytics show which campaign and message brought each visit. ### Text cost before you send The review step estimates what your texts will cost and warns you if your SMS credit balance won't cover them. ### Campaign calendar See upcoming, sent, paused and failed sends by day or week, and color-code campaigns so launches don't collide. ### Versions in other languages Add a translated version of any message. Customers whose language matches get it; everyone else gets the original. ## How it works. 1. 1 ### Choose who gets it Include the segments and lists you want, and exclude the ones you don't. 2. 2 ### Write each message Email, text or both, with versions to test and translations if you need them. 3. 3 ### Set the timing Send now or schedule it in one time zone or in each recipient's local time. 4. 4 ### Review and send Check the text cost, warnings and links, then let the test pick the winner. ## Timing that fits each customer. You pick the send time. SmartyTap makes sure it lands at a sensible hour for each person. ### Recipient's local time Schedule a campaign for 10 a.m. and each customer gets it at 10 a.m. where they are. ### When the time has passed Choose what happens for people whose send time is already gone: skip them, send the next day at the same local time, or send right away. ### Quiet hours for texts Texts wait until quiet hours end in each customer's local time. If you turn this off, SmartyTap warns you before you send. ### Follow-ups that stop when people buy Add follow-up messages and choose an exit, like placing an order or starting a subscription, so buyers don't get the reminder. ### Winner tests send at one time A test that picks a winner sends to everyone at one time. Set the test size to 100% to split versions and still use each recipient's time zone. ### Results in one place Opens, clicks, orders and the test result sit with the campaign, next to where you plan the next one. ## Campaign controls at a glance. Each message has its own settings, saved when you schedule it. ### Smart Sending What it does Skips anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours. Messages from the same campaign don't count. Starts On ### Quiet hours What it does Holds texts until quiet hours end in each recipient's local time. Starts On ### Link tracking What it does Records who clicked. Email links go through a tracking link; texts use short links. Starts On ### UTM tags What it does Adds UTM tags to links so analytics credit the right campaign. Starts Your defaults ### A/B test What it does Sends versions to a test group and the winner to everyone else, or splits everyone across versions. Starts Off until you add a version ### Send time What it does Now, or a scheduled time in one time zone or each recipient's local time. Starts You choose AI help ## Campaign Agent Writes subject lines, preview text, emails and texts, and drafts the extra versions you want to test. More versions to test, less time writing. ## What you get. ### Every send teaches you something Tests pick a winner on their own, so the next campaign starts from what worked. ### Fewer unsubscribes Smart Sending and quiet hours keep you from crowding anyone's inbox or waking them up. ### No surprise bills You see what a text campaign will cost before you send it. ## Turn more first-time buyers into regulars. Email, texts, forms, automations, customer data and AI, working together in one app. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [Back to SmartyTap](https://chargezen.com/smartytap) * Email + texts * Migration help * Inbox setup ## Common questions ### What is a SmartyTap campaign? A one-time email or text sent to the segments you choose, at a time you pick in one time zone or in each recipient's local time. Every campaign can A/B test versions, skip people who heard from you recently, tag links for tracking, and show the text cost before it sends. ### How does the A/B test pick a winner? You choose the test size, how long the test runs and what counts: open rate, click rate or placed order rate. When the time is up, the winner goes to everyone who wasn't in the test. Texts can't measure opens or clicks, so text tests use placed order rate. A tie sends one version to everyone else. ### What is Smart Sending? A setting that skips people who recently heard from you. Anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours, won't get this one. Messages from the same campaign don't count. It's on by default, and you can turn it off for time-sensitive news. ### Does SmartyTap use AI to pick send times? No. You choose the send time. You can schedule it in one time zone or in each recipient's local time, so a 10 a.m. campaign arrives at 10 a.m. wherever each customer lives. ### Can I send a campaign in different languages? Yes. Add a translated version of any message. Customers whose language matches it get that version, and everyone else gets the original. ### How much does SmartyTap cost? SmartyTap Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits. Texts are 2 cents per message part. ## Explore more SmartyTap features. [ ### Segments Pick who gets each campaign by orders, subscriptions and loyalty.](https://chargezen.com/smartytap/segments) [ ### SMS compliance Consent, opt-outs and quiet hours checked before every text.](https://chargezen.com/smartytap/sms-compliance) [ ### Email marketing Write the emails your campaigns send.](https://chargezen.com/smartytap/email-marketing) [ ### SMS marketing Texts people are glad to get.](https://chargezen.com/smartytap/sms-marketing) [ ### Black Friday email and SMS checklist A week-by-week plan for your biggest campaigns of the year.](https://chargezen.com/blog/bfcm-email-sms-checklist) [ ### Glossary: UTM parameters The tags that show which campaign brought each visit.](https://chargezen.com/glossary/utm-urchin-tracking-module)