--- title: "Birthday Email with Rewards Points | Chargezen" description: "Send customers a birthday email with birthday points from Chargezen Rewards. How it works: the birthday, the daily check, the points rule and the email." url: "https://chargezen.com/smartytap/flows/birthday-email" lang: "en" --- Canonical URL: https://chargezen.com/smartytap/flows/birthday-email # Make their birthday feel like a gift from you. Customers save their birthday once. On the day, Chargezen adds their birthday points and sends the birthday email, once a year. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [See pricing](https://chargezen.com/pricing) per customer Once a year per customer plus a tier bonus Points plus a tier bonus birthday check Daily birthday check What is a birthday email? A birthday email is a yearly message on a customer’s birthday, usually with a small gift. In Chargezen it comes with Rewards: on the day, the customer gets your birthday points, plus any tier bonus, and an email telling them so. ## Anatomy of the birthday email. It runs on the Rewards birthday rule rather than a flow trigger, with the same idea: a trigger, a rule and an email. Birthday email settings | Part | Setting | Why | | --- | --- | --- | | Trigger | The customer’s birthday | Chargezen checks for birthdays once a day. | | Where the birthday comes from | The customer saves it in your rewards panel, or your team adds it | The first saved birthday counts, so it can’t be changed to collect points twice. | | Reward | Your "Celebrate a birthday" points, plus the customer’s tier birthday bonus | Higher tiers can get more on their birthday. | | Re-entry | Once per calendar year | Points are awarded at most once a year, even if the check runs again. | | When the birthday is first saved | Birthday points can be awarded then too | Thanks customers for telling you. | | Email | The Rewards points email | Tells the customer what they got. Edit it with your other Rewards emails. | ## How to set it up. 1. 1 ### Turn on the birthday rule In Rewards, set how many points a birthday earns. 2. 2 ### Ask for birthdays Customers add theirs in the rewards panel; your team can add it too. 3. 3 ### Edit the email Make the birthday email sound like you. 4. 4 ### Let it run Chargezen checks every day and sends on the birthday. ## Example email. An outline for the birthday points email. Subject Happy birthday, {{ profile.first\_name }} Preview text We added a little something to your account. Body Wish them a happy birthday, say how many points they got and what those points can buy. Button A link to spend their points. Footer {{ shop.name }} and your mailing address. ## What makes it work. ### Make the gift useful Enough points to matter on a typical order, not a token amount. ### Ask early Invite customers to save their birthday soon after they join Rewards. ### Use it in campaigns too Birthday is also a SmartyTap segment condition, for campaigns to birthday months. ## Let every order start the right email. Flows, campaigns, forms and customer data in one app, on the same customer record as the rest of Chargezen. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [Browse the flow library](https://chargezen.com/smartytap/flows) * Starter $20 a month * Pro $199 a month * Same features on both plans ## Common questions ### What is a birthday email? A birthday email is a yearly message on a customer’s birthday, usually with a small gift. In Chargezen, customers get your birthday points, plus any tier bonus, and an email telling them so. ### Can a customer change their birthday to get points twice? No. The first saved birthday counts, and birthday points are awarded at most once per calendar year. ### Do I need Rewards for the birthday email? Yes. The birthday email runs on the Rewards birthday rule, so the points and the email arrive together. ### When does it send? Chargezen checks for birthdays once a day and sends on the customer’s birthday. ### How much does SmartyTap cost? SmartyTap Starter is $20 a month for 2,500 contacts and 25,000 emails. Pro is $199 a month, or $1,990 a year, for 25,000 contacts and 250,000 emails. Flows are included in both plans. ## Keep exploring SmartyTap. [ ### Flow library Every live SmartyTap flow, with its trigger, filters and steps.](https://chargezen.com/smartytap/flows) [ ### Rewards Points, tiers and the birthday rule.](https://chargezen.com/rewards) [ ### Thank-you email Thank customers after every order, or only the first.](https://chargezen.com/smartytap/flows/thank-you-email) [ ### Audience data The lists, segments and profiles flows filter on.](https://chargezen.com/smartytap/audience-data) [ ### Glossary: loyalty points How points programs work.](https://chargezen.com/glossary/loyalty-points) [ ### Automations Build any flow in the SmartyTap flow builder.](https://chargezen.com/smartytap/journeys)