---
title: "Email Customers When an Order Gets a Tag | Chargezen"
description: "Email customers each time their Shopify order gets a tag, like vip or wholesale. SmartyTap flow anatomy: the tag trigger, filters, re-entry and an example."
url: "https://chargezen.com/smartytap/flows/order-tag-email"
lang: "en"
---

Canonical URL: https://chargezen.com/smartytap/flows/order-tag-email

# Turn any order tag into the right email.

Your team, Shopify Flow and other apps already tag orders. SmartyTap can email the customer each time an order gets the tag you choose.

[Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [See pricing](https://chargezen.com/pricing)

or any order with the tag

Tags added

or any order with the tag

counts once per change

Each tag

counts once per change

with an Add order tags step

Tag back

with an Add order tags step

What is an order tag email flow?

An order tag email flow emails a customer when their Shopify order gets a tag you choose, such as vip, wholesale or backorder. SmartyTap can start it only when the tag is newly added, or for any order that has the tag.

## Anatomy of the flow.

Settings for "email customers each time their order gets the vip tag".

Order tag email flow settings
| Part | Setting | Why |
| --- | --- | --- |
| Trigger | Order tags added, filtered on added tags including vip | Starts only when the tag is newly added, not on every later update to the order. |
| Other choice | Order created or updated, filtered on tags including vip | Starts for any order that has the tag, once per order. |
| Profile filters | Optional: a list or segment, or email marketing eligibility | Narrow who gets it, or require consent for a promotional email. |
| Re-entry | Allow every time | A new order with the tag sends again. Remove and re-add the tag, and it sends again too. |
| Step 1 | Email | The message for that tag. |
| Step 2 (optional) | Add order tags: vip-emailed | Shows on the order that the email went out. |
| Email type | Transactional for order news (backorder, delay); marketing for perks and offers | Pick by what the email says, not by the tag. |

## How to set it up.

1.  1
    
    ### Choose the tag trigger
    
    Order tags added for newly added tags, or Order created or updated with a tags filter for any order with the tag.
    
2.  2
    
    ### Name the tag
    
    Type the tag exactly as it appears on your orders.
    
3.  3
    
    ### Write the email
    
    Pick a sender, mark it transactional or marketing, and write it.
    
4.  4
    
    ### Preview and turn on
    
    Check it with sample data, then turn it on.
    

## Example email: backorder notice.

A transactional email for orders your team tags backorder.

Subject

A quick update on your order

Preview text

One item is taking a little longer.

Body

Say plainly that part of the order is delayed, when you expect it to ship and what the customer can do if they’d rather not wait.

Close

A reply-to address that reaches a person.

Tokens

{{ profile.first\_name }}, {{ order.total\_price }}, {{ order.skus }}, {{ shop.name }}

## Tags that work well.

### vip

A thank-you or perk when your team or a loyalty app tags a top customer’s order.

### wholesale

Reorder instructions and contacts for wholesale buyers.

### backorder or delayed

An honest delay notice, sent the moment someone tags the order.

## Let every order start the right email.

Flows, campaigns, forms and customer data in one app, on the same customer record as the rest of Chargezen.

[Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [Browse the flow library](https://chargezen.com/smartytap/flows)

*   Starter $20 a month
*   Pro $199 a month
*   Same features on both plans

## Common questions

### Can SmartyTap email a customer when their order gets a tag?

Yes. Use the Order tags added trigger and filter it on the tag. The flow starts each time that tag is newly added to an order, and only then.

### What is the difference between "tag newly added" and "any order with the tag"?

Order tags added starts only at the moment the tag is added. Order created or updated with a tags filter starts once for any order that has the tag, including orders created with it.

### Will it resend if the order is updated again?

No. Other updates to the order don’t count as adding the tag. If the tag is removed and added again, that is a new change and it sends again.

### Can a flow start when a tag is removed?

Yes. Order tags removed is its own trigger, filtered on the removed tags.

### How much does SmartyTap cost?

SmartyTap Starter is $20 a month for 2,500 contacts and 25,000 emails. Pro is $199 a month, or $1,990 a year, for 25,000 contacts and 250,000 emails. Flows are included in both plans.

## Keep exploring SmartyTap.

[

### Flow library

Every live SmartyTap flow, with its trigger, filters and steps.](https://chargezen.com/smartytap/flows)

[

### SmartyTap in Claude

Ask Claude to build and turn on your flows.](https://chargezen.com/smartytap/integrations/claude)

[

### Thank-you email

Thank customers after every order, or only the first.](https://chargezen.com/smartytap/flows/thank-you-email)

[

### Cancelled or refunded order email

Explain what happens next, then win them back.](https://chargezen.com/smartytap/flows/cancelled-or-refunded-order-email)

[

### Automations

Build any flow in the SmartyTap flow builder.](https://chargezen.com/smartytap/journeys)

[

### Audience data

The lists, segments and profiles flows filter on.](https://chargezen.com/smartytap/audience-data)