--- title: "Email and SMS Reports - SmartyTap | Chargezen" description: "Follow every campaign from send to click: delivery, opens, replies, who was left out and A/B winners. Then do more of what works." url: "https://chargezen.com/smartytap/reports" lang: "en" --- Canonical URL: https://chargezen.com/smartytap/reports # See what every email and text really did. Follow every campaign from send to click: delivery, opens, replies, who was left out and A/B winners. Then do more of what works. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) results for each email 7 results for each email email analytics tabs 4 email analytics tabs tags on your store links UTM tags on your store links In short ## What is email and SMS reporting? Email and SMS reporting shows what happened after you sent a message: who got it, who opened or clicked and who replied. SmartyTap also shows who was left out and why, so you can tell the difference between a message people ignored and one they never received. Why it matters A good open rate doesn't tell you who never got a message. SmartyTap's reports show where each message went, what people did next and who was left out, so the next campaign starts from what you learned. ## Everything you need to sell more. ### Campaign performance Accepted, delivered, opened, clicked, replied, failed and bounced for email, and accepted, delivered and failed for texts, for a whole campaign or a single message. ### Who was left out See who was suppressed, skipped by Smart Sending, blocked or cancelled, and why. ### Message comparison Put a campaign's messages side by side, by what people did or by delivery status. ### A/B test results See each version, when the winner gets picked, and whether it was automatic or your call. ### Placed order rate In an A/B test, see how many recipients ordered after getting each version. ### Deliverability Delivery, bounce, complaint and reply rates, charted over time. ## How it works. 1. 1 ### Send as usual Reports start as soon as a campaign or flow goes out. 2. 2 ### Open the campaign Click Campaign performance, or open a single message. 3. 3 ### See what happened Read delivery status and what people did next, in one view. 4. 4 ### Use it next time Send more of what worked to the people who responded. ## More than opens and clicks. A few things that are easy to miss, and worth a look. ### Email analytics Overview, Campaigns, Journeys and Deliverability tabs show how your email is doing over time. ### Flow runs See each customer's trip through a flow: status, current step, when it resumes and why a run failed. ### Sales in your other tools SmartyTap adds [UTM tags](https://chargezen.com/docs/smartytap/campaigns/utm-tracking) to store links, so Google Analytics and Shopify show what each campaign brought in. ### Winners, picked for you Results can choose what goes out next. See how with [A/B testing](https://chargezen.com/smartytap/ab-testing). ### Read every number Learn what each one means in [reports](https://chargezen.com/docs/smartytap/reports). ### What to compare against Use our guide to [email marketing benchmarks](https://chargezen.com/blog/email-marketing-benchmarks) to tell a good number from a bad one. ## Where to see orders and sales. Campaign reports show what people did with a message. Orders and sales show up in two other places. ### A/B test results What it shows Placed order rate: test recipients who ordered after getting their version. Best for Choosing the better version ### Google Analytics and Shopify What it shows Visits and sales from the UTM tags on your store links. Best for Seeing what a campaign brought in SmartyTap campaign reports don't show revenue. Placed order rate isn't revenue either. ## What you get. ### Know what to repeat See which messages earned clicks and replies, and do more of those. ### Catch problems sooner Rising bounces or complaints show up before they hurt every email you send. ### One place to look Results sit next to the campaigns they came from, so you plan with them in view. ## Turn more first-time buyers into regulars. Email, texts, forms, automations, customer data and AI, working together in one app. [Start SmartyTap](https://admin.chargezen.com/signup?product=smartytap) [Back to SmartyTap](https://chargezen.com/smartytap) * Email + texts * Migration help * Inbox setup ## Common questions ### What can I see in SmartyTap reports? For each email campaign or message: accepted, delivered, opened, clicked, replied, failed and bounced. For texts: accepted, delivered and failed. You also see who was left out and why, A/B test results, email analytics and flow runs. ### Can I see the sales a campaign brought in? Not in the campaign report, which doesn't show revenue. UTM tags on your store links show visits and sales in Google Analytics and Shopify. ### How do I compare A/B versions on orders? Use placed order rate. It shows how many test recipients ordered after getting their version. It isn't revenue. ### Why don't texts show opens? Phones don't report when a text is read. Campaign reports show accepted, delivered and failed for texts. With link tracking on, clicks appear in customer activity and can be used in segments. ### Why were some people skipped? Delivery status says why: they unsubscribed, were blocked, got a message from another campaign recently through Smart Sending, or the campaign was cancelled before their turn. ### How much does SmartyTap cost? Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits/segments. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits/segments. New workspaces need a paid plan to send. ## Explore more SmartyTap features. [ ### Campaigns Plan your next send next to your last results.](https://chargezen.com/smartytap/campaigns) [ ### A/B testing Let results pick the winner.](https://chargezen.com/smartytap/ab-testing) [ ### Email deliverability Fix what your deliverability report turns up.](https://chargezen.com/smartytap/email-deliverability) [ ### Reports docs What every number means.](https://chargezen.com/docs/smartytap/reports) [ ### Email marketing benchmarks How to read your numbers against others.](https://chargezen.com/blog/email-marketing-benchmarks) [ ### Glossary: revenue attribution How a sale gets credited to a message.](https://chargezen.com/glossary/revenue-attribution)