# Spark! Creative Brief Builder

Canonical URL: https://chargezen.com/spark/briefs
Markdown URL: https://chargezen.com/spark/briefs.md

One brief. Every campaign type. Zero confusion.

## Overview

Interactive brief builder that configures campaign goals, creator requirements, content specs, and legal agreements in a single workflow — so creators know exactly what you need.

## Key Stats

- Less than 5 minutes to create a brief
- 7 campaign types supported
- Brief = Contract (no separate legal step)

## The Problem

Your creative briefs live in Google Docs. Your campaign requirements are in Slack threads. Your legal agreements are PDF attachments in email. Every creator gets a slightly different version of what you need. Half deliver off-brief content. A quarter ghost you. And when something goes wrong, there's no paper trail.

## Capabilities

### Campaign Type Selection
Choose from UGC, influencer posts, product seeding, affiliate, Meta Partnership Ads, TikTok Spark Ads, or TikTok Shop — each with type-specific fields and requirements.

### Product Details & USPs
Upload product photos, define key selling points, set talking points and messaging guidelines. Creators see exactly what to highlight.

### Creator Requirements
Set location, category, demographics, follower range, engagement rate minimums, and custom screening questions to attract the right applicants.

### Content Specifications
Define media types (video, photo, carousel), formats (9:16, 1:1, 16:9), video length, content style (testimonial, unboxing, demo, review, how-to), and deliverable count.

### Reference Content & Lookalikes
Attach example content that shows your creative vision. Upload competitor or aspirational references. AI finds creators who match the style.

### Brief-as-Agreement
The creative brief doubles as a binding agreement. When creators apply, they accept your terms, deliverables, timeline, and usage rights automatically. No separate contracts needed.

## How It Works

1. **Select Campaign Type** — Choose your campaign format. Fields auto-configure to match.
2. **Configure Details** — Add product info, creator requirements, content specs, and reference materials. Pre-populated defaults speed up repeat campaigns.
3. **Publish & Attract** — Launch your brief to the marketplace. Matching creators apply with portfolios and answers to your screening questions.
4. **Review & Hire** — Evaluate applications against your criteria. Accept creators who fit — the brief-as-agreement means they're ready to start immediately.

## AI Agent: Discovery Agent

The Discovery Agent analyzes your brief requirements and proactively surfaces creators from the 38M+ database who match your criteria — before you even publish. Get AI-recommended applicants alongside organic applications.

Metric: 47 high-fit creators found per brief on average

## Benefits

- **Brief = Contract = Clarity** — One document covers creative direction, deliverables, timeline, payment terms, and usage rights.
- **Pre-Populated Templates** — Campaign-type templates with sensible defaults let you launch in under 5 minutes. Clone past briefs for repeat campaigns.
- **Higher Content Quality** — Structured briefs with reference content, screening questions, and clear specs reduce off-brief deliveries by 80%.

## Related Features

- [Paid UGC](https://chargezen.com/spark/paid-ugc)
- [Product Seeding](https://chargezen.com/spark/product-seeding)
- [Campaigns](https://chargezen.com/spark/campaigns)

## Pricing

From $199/month. No contracts. Cancel anytime. 90-day ROI guarantee.