---
title: "Creator CRM for Influencer Programs | Chargezen"
description: "Keep every creator, campaign status, outreach step and message in one place. See who is invited, in talks, on board or gone quiet, without a spreadsheet."
url: "https://chargezen.com/spark/creator-crm"
lang: "en"
---

Canonical URL: https://chargezen.com/spark/creator-crm

# Every creator, every conversation, one pipeline

Spark! keeps your shortlist, campaign statuses, outreach and message threads together, so you always know who said yes, who needs a nudge and who went quiet.

In plain words

## What is a creator CRM?

A creator CRM is where a brand keeps track of its creator relationships: who the creators are, which campaigns they are in, where each conversation stands and what was said. In Spark!, it is built into your campaigns: every creator on a campaign has a status (invited, accepted or declined) and, if you reached them by outreach, an outreach status (in sequence, responded, completed or escalated), next to their message thread.

[Influencer outreach](https://chargezen.com/spark/outreach) [Creator discovery](https://chargezen.com/spark/creator-discovery) [What is an influencer partner?](https://chargezen.com/glossary/influencer-partner)

## How the pipeline moves

From a name on a shortlist to a creator on a campaign.

1.  1
    
    ### Save creators
    
    Shortlist creators you find in Spark! creator discovery, then move the best ones into a campaign.
    
2.  2
    
    ### Add them to a campaign
    
    Invite creators already in your program, who answer in their portal, or start outreach: a first email, then follow-ups after 3 and 7 days.
    
3.  3
    
    ### Talk in one thread
    
    Replies land in a message thread with the creator. Unread counts show what is waiting, and a reply stops the follow-ups still queued.
    
4.  4
    
    ### Act on what is stuck
    
    A creator who answers none of the outreach emails is flagged as escalated. You resolve or dismiss each escalation.
    

## What each status means

Two statuses per creator: where they stand on the campaign, and where your outreach to them stands.

Spark! creator statuses
| Status | Kind | What it means |
| --- | --- | --- |
| Invited | Campaign | You asked the creator to join. They haven’t answered yet. |
| Accepted | Campaign | The creator is on the campaign: they took your invitation, you accepted their application, or they said yes to outreach. |
| Declined | Campaign | The creator said no. |
| Removed | Campaign | You took the creator off the campaign. |
| In sequence | Outreach | Outreach emails are going out on schedule. |
| Responded | Outreach | The creator replied and said yes. |
| Completed | Outreach | The outreach is over: the creator said no or unsubscribed. |
| Escalated | Outreach | Every email went out and the creator never answered. Spark! opens an escalation for you. |

Outreach statuses apply to creators you contact through Spark! outreach. Creators already in your program get invitations in their portal instead.

## What you get

The parts of a CRM that creator programs actually use, inside the tool that runs the campaigns.

### Saved creators

A shortlist for your workspace. Each creator is saved once, with who added them.

### Message threads

One thread per creator conversation, with messages from you, the creator and Spark! itself, plus unread counts.

### Replies stop the sequence

When a creator replies, the follow-ups still queued are cancelled. A clear yes or no updates their status. Anything else waits in the thread for you.

### Unsubscribes respected

A creator who unsubscribes is opted out across every campaign, and their queued emails are cancelled.

### Next steps start themselves

A yes to a gifted campaign opens a gift order. A yes to a campaign that requires a contract opens a draft contract.

### Escalations

Open, resolved or dismissed. Nothing quietly falls off the list when a creator goes silent.

## Good to know

*   There is no file import for an existing creator roster. Add creators to your program one by one, share your sign-up page, or let them apply to a campaign.
*   Outreach goes by email or in the Spark! portal. Spark! doesn’t send Instagram or TikTok direct messages.

[Campaign applications](https://chargezen.com/spark/applications) [Product seeding](https://chargezen.com/spark/product-seeding)

## Never lose track of a creator again

Run discovery, outreach, campaigns and conversations from one place, and see every creator’s next step at a glance.

[See pricing](https://chargezen.com/pricing)

*   $199 a month or $1,990 a year
*   No cut of creator spend
*   Cancel anytime

## Common questions

### What is a creator CRM?

A creator CRM is where a brand keeps track of its creator relationships: who they are, which campaigns they are in, where each conversation stands and what was said. In Spark!, every creator on a campaign has a campaign status and, if you reached them by outreach, an outreach status, next to their message thread.

### Which statuses does Spark! track?

Campaign statuses are invited, accepted, declined and removed. Outreach statuses are in sequence, responded, completed and escalated.

### What happens when a creator doesn’t reply?

Spark! sends the first email and follow-ups after 3 and 7 days. If the creator never answers, they are marked escalated and an escalation opens for you to resolve or dismiss.

### Do follow-ups stop when a creator replies?

Yes. A reply cancels the follow-ups still queued for that creator and lands in their message thread. A clear yes or no also updates their status.

### Can I import my current creator roster?

Not from a file. Add creators to your program one by one, share your program’s sign-up page, or let them apply to an active campaign.

### How much does Spark! cost?

Spark! is $1,990 per year, or $199 a month month to month, with everything included. Creator spend stays yours: Spark takes no cut of it.

## Explore more of Spark!

[

### Influencer outreach

Warm emails with timed follow-ups.](https://chargezen.com/spark/outreach)

[

### Creator discovery

Find creators who fit your brand.](https://chargezen.com/spark/creator-discovery)

[

### Campaign applications

Let creators in your program apply with a rate.](https://chargezen.com/spark/applications)