Canonical URL: https://chargezen.com/spark/integrations/google-analytics

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# Spark! + Google Analytics: see every creator visit

Send creator clicks into Google Analytics, so creator traffic shows up right next to the rest of your marketing.

Connected

### What it does

*   Automatic UTM parameter syncing
*   Creator-specific traffic segments
*   Conversion tracking by creator
*   Custom dimensions for creator data
*   Event tracking for key actions

## What this integration does

Data moves between Spark! and Google Analytics on its own.

Automatic UTM parameter syncing

Creator-specific traffic segments

Conversion tracking by creator

Custom dimensions for creator data

Event tracking for key actions

Audience building for retargeting

## Data that syncs

Real-time data synchronization keeps everything in sync.

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### From Google Analytics to Spark!

*   Visit data for sales tracking
*   Conversion events
*   User behavior metrics
*   Audience membership

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### From Spark! to Google Analytics

*   Creator tracking parameters
*   Custom events for creator actions
*   Audience segments
*   Custom dimensions

## Quick setup

Connect Google Analytics to Spark! in minutes.

1

### Connect GA4

Authenticate with Google and select your GA4 property.

2

### Configure tracking

Map Spark! events to GA4 events. We suggest defaults based on best practices.

3

### Enable UTMs

All Spark! links automatically include proper UTM parameters.

4

### View data

See creator-attributed traffic in your GA4 reports immediately.

#### Requirements

Google Analytics 4 property. Universal Analytics not supported.

## Why Connect Google Analytics?

### One source of truth

Creator marketing data alongside all your other channels. Compare apples to apples.

### Perfect UTM hygiene

Every creator link has correct, consistent UTM parameters. No manual tagging.

### From first click to purchase

See the complete journey from creator click to conversion.

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## Ready to Connect Google Analytics?

Get Spark! and connect your entire tech stack in minutes.

[Browse all integrations](https://chargezen.com/spark/integrations)

No-code setupReal-time syncSOC2 compliant