Subscription Upsells

Subscription Upsells convert one-time purchases into recurring subscriptions at the moment of highest purchase intent — checkout. Offer customers convenience and savings while you build predictable recurring revenue.

Chargezen Integration

Subscription Upsells integrates seamlessly with Chargezen Subscriptions. Customers who convert see their subscription in the Chargezen customer portal for easy management.

How It Works

Customer adds to cart — Single purchase of subscription-eligible product
Reaches checkout — Subscription offer appears during checkout
Views the offer — Sees savings and convenience benefits
Opts in — One click converts to subscription
Completes purchase — First order + recurring subscription created

Why Subscription Upsells

Benefits

Higher customer lifetime value — Recurring revenue vs one-time
Lower acquisition costs — Convert existing traffic
Predictable revenue — Know your monthly recurring revenue
Better unit economics — Subscriptions have higher margins over time
Reduced churn — Customers acquired at checkout have higher retention

Subscription Types

The classic subscription model — recurring delivery with a discount:

Subscribe & Save

{
  "subscription_upsell": {
    "type": "subscribe_and_save",
    "discount": {
      "type": "percentage",
      "value": 15,
      "display": "Save 15% on every order"
    },
    "frequencies": [
      { "value": "1_month", "label": "Monthly", "default": true },
      { "value": "2_months", "label": "Every 2 months" },
      { "value": "3_months", "label": "Every 3 months" }
    ],
    "messaging": {
      "headline": "Never run out again",
      "subheadline": "Subscribe and save 15% on every delivery"
    }
  }
}

Membership Conversion

Convert to a membership program with exclusive benefits:

Membership Upsell

{
  "subscription_upsell": {
    "type": "membership",
    "membership_plan": "premium_members",
    "monthly_fee": 9.99,
    "benefits": [
      "Free shipping on all orders",
      "15% off all products",
      "Early access to new releases",
      "Members-only products"
    ],
    "first_month_free": true,
    "messaging": {
      "headline": "Join Premium Members",
      "subheadline": "First month free, then $9.99/month"
    }
  }
}

Prepaid Subscriptions

Offer prepaid subscription packages:

Prepaid Subscription

{
  "subscription_upsell": {
    "type": "prepaid",
    "packages": [
      {
        "months": 3,
        "discount": 10,
        "label": "3-Month Supply — Save 10%"
      },
      {
        "months": 6,
        "discount": 15,
        "label": "6-Month Supply — Save 15%"
      },
      {
        "months": 12,
        "discount": 20,
        "label": "12-Month Supply — Save 20%"
      }
    ]
  }
}

Eligible Products

Configure which products show subscription upsells:

Product Eligibility

{
  "eligibility": {
    "include": {
      "type": "rules",
      "rules": [
        { "type": "collection", "value": "consumables" },
        { "type": "tag", "value": "subscription-eligible" },
        { "type": "product_type", "value": "Supplements" }
      ]
    },
    "exclude": {
      "rules": [
        { "type": "tag", "value": "limited-edition" },
        { "type": "price_below", "value": 15 }
      ]
    }
  }
}

Product Setup

Products must be set up in Chargezen Subscriptions as subscription-eligible before they can be offered as subscription upsells.

Display Options

Where Upsells Appear

Cart page — Before proceeding to checkout
Checkout page — Integrated into checkout flow
Post-purchase — After initial order completes
Product page — As an alternative to single purchase

Expected Performance

Typical subscription upsell performance:

Offer view rate: 60-80% of eligible checkouts
Conversion rate: 8-15% of those shown the offer
AOV increase: 15-25% on converted orders
Subscriber retention: 6-12 months average

Get Started

Converting Customers

Best practices for subscription conversion

Learn more

Incentive Strategies

Discounts and offers that convert

Learn more