Gift Options
Let customers add gift messages and wrapping options at checkout
Last updated: 2025-01-16
Gift Options allow customers to mark orders as gifts and add personalized messages or gift wrapping. This feature is especially valuable during holiday seasons and can increase both conversion rates and average order value.
Holiday Season Impact
During peak gift-giving seasons, stores with gift options see up to 20% higher conversion rates as customers can complete gift purchases without leaving checkout.
Available Gift Options
Gift Message
Allow customers to include a personalized message with their order:
Gift Message Features
- Free-form text message (up to 500 characters)
- Pre-written message templates
- Character counter
- Preview of how message will appear
- Option to hide prices from packing slip
Gift Wrapping
Offer gift wrapping as an add-on service:
{
"gift_wrapping": {
"enabled": true,
"options": [
{
"id": "standard",
"name": "Standard Gift Wrap",
"price": 4.99,
"description": "Elegant wrapping paper with ribbon",
"image": "https://cdn.store.com/gift-wrap-standard.jpg"
},
{
"id": "premium",
"name": "Premium Gift Box",
"price": 9.99,
"description": "Luxury box with tissue paper and bow",
"image": "https://cdn.store.com/gift-box-premium.jpg"
}
],
"per_item": false
}
}Gift Receipt
Provide a receipt without prices for gift recipients:
Gift Receipt Options
- Automatically hide prices on packing slip
- Include gift message on receipt
- Return instructions without price details
- Optional: Email receipt to recipient
Setting Up Gift Options
Enable Gift Options
Configure Features
Set Pricing
Customize Appearance
Connect to Fulfillment
Test & Publish
Placement in Checkout
Gift options typically appear in one of these locations:
{
"placement": {
"location": "shipping_method",
"position": "after",
"collapsed_by_default": true,
"expand_trigger": "This is a gift",
"show_on_mobile": true
}
}Collapsed by Default
We recommend keeping gift options collapsed by default with a "This is a gift" checkbox to expand. This keeps checkout clean for non-gift purchases while making the option discoverable.
Fulfillment Integration
Gift information needs to reach your fulfillment team:
Integration Options
- Order notes — Gift info added to Shopify order notes
- Order tags — Automatic tagging of gift orders
- Packing slip — Custom packing slip with gift message
- Webhooks — Send gift data to external systems
- ShipStation / Fulfillment apps — Native integrations
{
"fulfillment": {
"add_to_order_notes": true,
"auto_tag": "gift-order",
"custom_packing_slip": true,
"hide_prices_on_slip": true,
"webhook_url": "https://your-fulfillment.com/webhooks/gift",
"notify_warehouse": true
}
}Styling the Gift Section
Customize the appearance of gift options:
{
"styling": {
"section_title": "Gift Options",
"checkbox_label": "This order is a gift",
"message_placeholder": "Enter your gift message...",
"message_label": "Gift Message",
"wrapping_label": "Add Gift Wrapping",
"accent_color": "#ec4899",
"icon": "gift",
"border_style": "dashed"
}
}Seasonal Campaigns
Promote gift options during key shopping periods:
- Holiday season — Prominent placement, special wrapping options
- Valentine's Day — Romantic message templates
- Mother's/Father's Day — Family-themed options
- Birthdays — Year-round relevance
Seasonal Theming
Schedule different gift wrap designs and message templates for different seasons. CheckoutOS can automatically swap options based on date ranges.
Best Practices
Optimization Tips
- Keep gift option collapsed by default
- Use appealing imagery for gift wrap options
- Offer a free gift message option
- Price gift wrapping reasonably ($3-10)
- Include gift options in order confirmation emails
- Train fulfillment team on gift order handling
Related Extensions
Need more help? Contact support