Direct-to-Consumer (DTC) brands sell directly to end customers, bypassing traditional retail channels. This provides more control and customer data. DTC advantages: - Higher margins (no retailer markup) - Direct customer relationships - Own the data - Control the brand experience - Faster feedback loops DTC challenges: - Customer acquisition costs - Logistics and fulfillment - Returns management - Brand building DTC success factors: - Strong brand identity - Customer experience focus - Data-driven marketing - Subscription/retention focus