| Marketing capacity | Up to 25,000 contacts, 250,000 email sends per month, 2,500 SMS credits per month, 25,000 AI credits per month, 1 workspace, and 3 extra customer data types. | Up to 100,000 contacts, 1,000,000 email sends per month, 15,000 SMS credits per month, 150,000 AI credits per month, 5 workspaces, and 10 extra customer data types. | Starts at 250,000 contacts, 2,500,000 email sends per month, SMS and AI pools tailored with your team, multi-brand workspaces, and customer data volumes sized for your rollout. |
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| Email marketing | Campaigns, newsletters, templates, drag-and-drop editor, and scheduling. | Reusable content blocks, saved brand styles, campaign versions, team review, and launch QA. | Dedicated sending plan, IP/domain strategy, high-volume throttling, and reputation monitoring. |
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| SMS / mobile messaging | 2,500 included SMS credits per month, consent tracking, opt-out handling, and SMS journeys. | 15,000 included SMS credits per month, MMS, multi-audience sends, multi-country SMS, push, and in-app messages. | SMS volume tailored with your team, short codes, country routing, carrier review, and compliance planning. |
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| Other channels | Email, SMS, embedded forms, popup forms, and 5 webhook destinations. | Email, SMS/MMS, push, in-app, WhatsApp, webhooks, and transactional messaging. | Channels selected for your rollout, dedicated routing, SMTP integration, and enterprise integration support. |
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| Forms & list growth | Popup forms, embedded forms, consent fields, and standard welcome-flow handoff. | Multi-step forms, connected forms, progressive profiling, and personalized capture flows. | Governed capture flows, regional consent rules, privacy review, and data-retention controls. |
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| Contacts, profiles & audiences | 25,000 contacts, profile attributes, lists, audiences, saved segments, and 3 extra customer data types. | 100,000 contacts, nested profile data, dynamic segments, AI segment builder, ad audience sync, and 10 extra customer data types. | 250,000+ contacts, agreed data volumes, multi-brand customer records, and region-aware audience controls. |
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| Automation / journeys | Welcome series, abandoned cart, post-purchase, winback, date-based journeys, and two-branch logic. | Cross-channel journeys, behavioral targeting, API-triggered broadcasts, multistep automations, and send-time optimization. | Approval-gated journeys, multi-brand orchestration, journey volume sized for your rollout, and workflow audit trails. |
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| AI features | 25,000 AI credits per month for subject lines, email copy, campaign drafts, and segment suggestions. | 150,000 AI credits per month for marketing agents, customer agents, reusable skills, translation, and content analysis. | AI credit pool tailored with your team, review workflows, private tool configuration, audit logs, and workspace-specific limits. |
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| Customer Hub / service | Customer portal, order tracking, buy-again links, shared inbox, and ticket creation. | Customer Hub personalization, helpdesk automation, saved macros, customer agent, and multiple service agents. | Enterprise helpdesk integration, support workflow design, escalation rules, and SLA reporting. |
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| Analytics & reporting | Campaign dashboards, sends, opens, clicks, unsubscribes, list growth, and revenue attribution. | Conversion tracking, goals, A/B tests, multivariate tests, survey reporting, and workspace performance dashboards. | Warehouse export, scheduled executive reporting, control reporting, and audit-ready activity history. |
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| Data & integrations | Shopify sync, API access, CSV import, webhook export, and standard ecommerce events. | Ecommerce, helpdesk, ad audience, and warehouse integrations, reverse ETL, historical data replay, and launch support. | Dedicated technical architect, agreed customer data model, private integration work, and enterprise data controls. |
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| Transactional messaging | Transactional email add-on for receipts, account notices, and simple API-triggered messages. | Transactional email, SMS follow-ups, support notifications, retry handling, and API-triggered broadcasts. | Dedicated transactional lane, high-volume SLA, routing rules, and deliverability monitoring. |
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| Security | 2FA, admin/member roles, standard permissions, and secure account access. | SSO, role templates, scoped permissions, managed deliverability setup, and HIPAA/BAA review where applicable. | Audit logs, regional data controls, dedicated infrastructure options, and compliance review. |
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| Support | Help center, academy, community, and email support. | Chat and email support, onboarding, migration help, deliverability review, and campaign strategy sessions. | Priority technical support, dedicated success manager, launch specialist, shared Slack channel, and SLA. |
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| Services | Self-directed setup; migration or strategy help can be purchased separately. | Included onboarding, list migration, sender setup, first lifecycle flows, deliverability review, and monthly optimization. | Scoped launch plan for migration, security review, data architecture, executive reporting, and quarterly business reviews. |
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