See what every email and text really did.
Follow every campaign from send to click: delivery, opens, replies, who was left out and A/B winners. Then do more of what works.
- results for each email
- 7
- results for each email
- email analytics tabs
- 4
- email analytics tabs
- tags on your store links
- UTM
- tags on your store links
In short
What is email and SMS reporting?
Email and SMS reporting shows what happened after you sent a message: who got it, who opened or clicked and who replied. SmartyTap also shows who was left out and why, so you can tell the difference between a message people ignored and one they never received.
Why it matters
A good open rate doesn't tell you who never got a message. SmartyTap's reports show where each message went, what people did next and who was left out, so the next campaign starts from what you learned.
Everything you need to sell more.
Campaign performance
Accepted, delivered, opened, clicked, replied, failed and bounced for email, and accepted, delivered and failed for texts, for a whole campaign or a single message.
Who was left out
See who was suppressed, skipped by Smart Sending, blocked or cancelled, and why.
Message comparison
Put a campaign's messages side by side, by what people did or by delivery status.
A/B test results
See each version, when the winner gets picked, and whether it was automatic or your call.
Placed order rate
In an A/B test, see how many recipients ordered after getting each version.
Deliverability
Delivery, bounce, complaint and reply rates, charted over time.
How it works.
- 1
Send as usual
Reports start as soon as a campaign or flow goes out.
- 2
Open the campaign
Click Campaign performance, or open a single message.
- 3
See what happened
Read delivery status and what people did next, in one view.
- 4
Use it next time
Send more of what worked to the people who responded.
More than opens and clicks.
A few things that are easy to miss, and worth a look.
Email analytics
Overview, Campaigns, Journeys and Deliverability tabs show how your email is doing over time.
Flow runs
See each customer's trip through a flow: status, current step, when it resumes and why a run failed.
Sales in your other tools
SmartyTap adds UTM tags to store links, so Google Analytics and Shopify show what each campaign brought in.
Winners, picked for you
Results can choose what goes out next. See how with A/B testing.
Read every number
Learn what each one means in reports.
What to compare against
Use our guide to email marketing benchmarks to tell a good number from a bad one.
Where to see orders and sales.
Campaign reports show what people did with a message. Orders and sales show up in two other places.
| Where | What it shows | Best for |
|---|---|---|
| A/B test results | Placed order rate: test recipients who ordered after getting their version. | Choosing the better version |
| Google Analytics and Shopify | Visits and sales from the UTM tags on your store links. | Seeing what a campaign brought in |
A/B test results
- What it shows
- Placed order rate: test recipients who ordered after getting their version.
- Best for
- Choosing the better version
Google Analytics and Shopify
- What it shows
- Visits and sales from the UTM tags on your store links.
- Best for
- Seeing what a campaign brought in
SmartyTap campaign reports don't show revenue. Placed order rate isn't revenue either.
What you get.
Know what to repeat
See which messages earned clicks and replies, and do more of those.
Catch problems sooner
Rising bounces or complaints show up before they hurt every email you send.
One place to look
Results sit next to the campaigns they came from, so you plan with them in view.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
For each email campaign or message: accepted, delivered, opened, clicked, replied, failed and bounced. For texts: accepted, delivered and failed. You also see who was left out and why, A/B test results, email analytics and flow runs.
Not in the campaign report, which doesn't show revenue. UTM tags on your store links show visits and sales in Google Analytics and Shopify.
Use placed order rate. It shows how many test recipients ordered after getting their version. It isn't revenue.
Phones don't report when a text is read. Campaign reports show accepted, delivered and failed for texts. With link tracking on, clicks appear in customer activity and can be used in segments.
Delivery status says why: they unsubscribed, were blocked, got a message from another campaign recently through Smart Sending, or the campaign was cancelled before their turn.
Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits/segments. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits/segments. New workspaces need a paid plan to send.
Explore more SmartyTap features.
