Campaigns that test themselves and respect every inbox.
Plan email and text campaigns on a calendar, A/B test them with an automatic winner, skip people you just messaged, and track every link.
- A/B winner sent to everyone else
- Auto
- A/B winner sent to everyone else
- Smart Sending for email / texts
- 16 h / 24 h
- Smart Sending for email / texts
- send in each recipient's time zone
- Local time
- send in each recipient's time zone
In short
What is a SmartyTap campaign?
A SmartyTap campaign is a one-time email or text sent to the segments you choose, at a time you pick in one time zone or in each recipient's local time. Every campaign can A/B test versions and send the winner, skip people who heard from you recently, tag links for tracking, and show what the texts will cost before anything goes out.
The problem
Most campaign tools make you choose between sending more and annoying people. You guess which subject line will work, hope nobody got three messages today, and find out what a text blast cost after it's gone. SmartyTap tests the guess for you, holds back people you just reached, and shows the cost first.
Everything you need to sell more.
A/B tests with an automatic winner
Send versions to a test group, pick the winner by open rate, click rate or placed order rate, and the winner goes to everyone else when the test ends.
Smart Sending
Anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours, is skipped. Turn it off for time-sensitive news.
UTM tracking
Add UTM tags to every link, so your analytics show which campaign and message brought each visit.
Text cost before you send
The review step estimates what your texts will cost and warns you if your SMS credit balance won't cover them.
Campaign calendar
See upcoming, sent, paused and failed sends by day or week, and color-code campaigns so launches don't collide.
Versions in other languages
Add a translated version of any message. Customers whose language matches get it; everyone else gets the original.
How it works.
- 1
Choose who gets it
Include the segments and lists you want, and exclude the ones you don't.
- 2
Write each message
Email, text or both, with versions to test and translations if you need them.
- 3
Set the timing
Send now or schedule it in one time zone or in each recipient's local time.
- 4
Review and send
Check the text cost, warnings and links, then let the test pick the winner.
Timing that fits each customer.
You pick the send time. SmartyTap makes sure it lands at a sensible hour for each person.
Recipient's local time
Schedule a campaign for 10 a.m. and each customer gets it at 10 a.m. where they are.
When the time has passed
Choose what happens for people whose send time is already gone: skip them, send the next day at the same local time, or send right away.
Quiet hours for texts
Texts wait until quiet hours end in each customer's local time. If you turn this off, SmartyTap warns you before you send.
Follow-ups that stop when people buy
Add follow-up messages and choose an exit, like placing an order or starting a subscription, so buyers don't get the reminder.
Winner tests send at one time
A test that picks a winner sends to everyone at one time. Set the test size to 100% to split versions and still use each recipient's time zone.
Results in one place
Opens, clicks, orders and the test result sit with the campaign, next to where you plan the next one.
Campaign controls at a glance.
Each message has its own settings, saved when you schedule it.
| Control | What it does | Starts |
|---|---|---|
| Smart Sending | Skips anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours. Messages from the same campaign don't count. | On |
| Quiet hours | Holds texts until quiet hours end in each recipient's local time. | On |
| Link tracking | Records who clicked. Email links go through a tracking link; texts use short links. | On |
| UTM tags | Adds UTM tags to links so analytics credit the right campaign. | Your defaults |
| A/B test | Sends versions to a test group and the winner to everyone else, or splits everyone across versions. | Off until you add a version |
| Send time | Now, or a scheduled time in one time zone or each recipient's local time. | You choose |
Smart Sending
- What it does
- Skips anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours. Messages from the same campaign don't count.
- Starts
- On
Quiet hours
- What it does
- Holds texts until quiet hours end in each recipient's local time.
- Starts
- On
Link tracking
- What it does
- Records who clicked. Email links go through a tracking link; texts use short links.
- Starts
- On
UTM tags
- What it does
- Adds UTM tags to links so analytics credit the right campaign.
- Starts
- Your defaults
A/B test
- What it does
- Sends versions to a test group and the winner to everyone else, or splits everyone across versions.
- Starts
- Off until you add a version
Send time
- What it does
- Now, or a scheduled time in one time zone or each recipient's local time.
- Starts
- You choose
AI help
Campaign Agent
Writes subject lines, preview text, emails and texts, and drafts the extra versions you want to test.
More versions to test, less time writing.
What you get.
Every send teaches you something
Tests pick a winner on their own, so the next campaign starts from what worked.
Fewer unsubscribes
Smart Sending and quiet hours keep you from crowding anyone's inbox or waking them up.
No surprise bills
You see what a text campaign will cost before you send it.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
A one-time email or text sent to the segments you choose, at a time you pick in one time zone or in each recipient's local time. Every campaign can A/B test versions, skip people who heard from you recently, tag links for tracking, and show the text cost before it sends.
You choose the test size, how long the test runs and what counts: open rate, click rate or placed order rate. When the time is up, the winner goes to everyone who wasn't in the test. Texts can't measure opens or clicks, so text tests use placed order rate. A tie sends one version to everyone else.
A setting that skips people who recently heard from you. Anyone who got an email from another campaign in the last 16 hours, or a text in the last 24 hours, won't get this one. Messages from the same campaign don't count. It's on by default, and you can turn it off for time-sensitive news.
No. You choose the send time. You can schedule it in one time zone or in each recipient's local time, so a 10 a.m. campaign arrives at 10 a.m. wherever each customer lives.
Yes. Add a translated version of any message. Customers whose language matches it get that version, and everyone else gets the original.
SmartyTap Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits. Texts are 2 cents per message part.
Explore more SmartyTap features.
