Reports and revenue
Read SmartyTap results: campaign performance, delivery status, A/B test results, email deliverability and the sales your texts earned credit for.
Last updated: 2026-10-19
The point of every email and text is a sale, a visit or a reply. SmartyTap reports show what each campaign did, where messages got stuck, and which sales your messages earned credit for, so you can do more of what works.
Campaign performance
Open a campaign and click Campaign performance, or open a single message's performance. You'll see two groups of numbers:
- Delivery status: what SmartyTap did with each recipient. Scheduled, Queued and Sending; Waiting for test results during an A/B test; and the people left out, Suppressed, Skipped by Smart Sending, Blocked and Cancelled.
- Provider activity: what happened after sending. Accepted, Delivered, Opened, Clicked, Replied, Failed and Bounced. Opens are measured for email only.
Message comparison puts the campaign's messages side by side, by provider activity or by delivery status. Click Refresh for the latest numbers.
A/B test results
During a test, A/B test results shows each version and when the winner will be picked. After the test, it says which version won and whether it was picked automatically or by you. See A/B tests.
Email analytics
Open Email Analytics in SmartyTap. It has four tabs: Overview, Campaigns, Journeys and Deliverability.
- Campaigns: every email campaign with its status, sent, delivered, opened and clicked counts, Click rate and Last sent.
- Deliverability: Delivery rate, Bounce rate, Complaint rate and Reply rate, with a chart of delivered, bounced, complained, opened, clicked, replied and unsubscribed over time.
A rising complaint or bounce rate hurts every email you send after it. If either climbs, send to a smaller, more engaged segment for a while, and check that new contacts really agreed to hear from you.
Sales credited to your texts
SmartyTap's Analytics page has a Revenue Attribution section with Total Attributed Revenue, Attributed Orders, Avg Order Value, ROI, Revenue Over Time and an Attribution Breakdown. A text gets credit for an order under these rules:
| Rule | Credit goes to the text when |
|---|---|
| Click | The customer orders within 24 hours of clicking a link in the text |
| View | The customer orders within 1 hour of the text being delivered |
The Attribution Windows card shows these rules next to your numbers, so everyone on your team reads them the same way.
SmartyTap adds UTM tags to the store links in every email and text. Google Analytics and Shopify then show the visits and sales each campaign brought, by your own attribution rules.
Flow runs
For flows, Recent flow runs shows every customer's trip through a flow: its status, current step, when it resumes, and why a run failed. See Anatomy of a flow.
FAQ
Why don't texts show opens?
Phones don't report when a text is read. For texts, use clicks (with link tracking on), replies and orders.
Is placed order rate the same as revenue?
No. Placed order rate, used to pick A/B winners, counts how many recipients ordered after getting a version. It doesn't add up order values.
Why were some people skipped?
Delivery status says why: they unsubscribed, were blocked, got a message from another campaign recently (Smart Sending), or the campaign was cancelled before their turn.
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