Email and texts that turn Shopify shoppers into regulars.
Your Shopify customers, orders and consent are ready to use. Send campaigns and automatic messages that sell, with your products right in the email.
- live flows, from welcome to win-back
- 7
- live flows, from welcome to win-back
- in the same flow
- Email + text
- in the same flow
- customer record
- One
- customer record
In short
What is email and SMS marketing for Shopify?
Email and SMS marketing for Shopify means messaging your customers based on what they do in your store: a welcome when they sign up, a reminder when they leave checkout, a thank-you after they buy. SmartyTap connects to your Shopify store, so customers, orders and marketing consent are already there.
The problem
Most store owners pay for an email app and a texting app, then glue them to Shopify. Discounts live in one place, consent in another and the customer in three. SmartyTap brings it into one app that already knows what each customer bought, so you can spend your time on the offer, not the setup.
Everything you need to sell more.
Shopify sync
New and updated Shopify customers arrive as contacts, along with their orders and their email and text consent.
Flows that sell
Welcome, abandoned checkout, browse abandonment, back-in-stock, birthday, after-purchase and win-back flows.
Products and coupons in email
Add product blocks and coupon blocks to your emails with the drag-and-drop editor.
Segments from real orders
Group customers by number of orders, amount spent, products bought, discount codes used and more.
Campaigns with tests
A/B test by open, click or placed order rate, and let the winner go to everyone else.
Results you can trust
UTM tags on your store links show each campaign in Google Analytics and Shopify.
How it works.
- 1
Connect your store
Install Chargezen from the Shopify App Store and your customers start arriving.
- 2
Set up sending
Authenticate your email domain and get your texting number approved.
- 3
Turn on your flows
Start with welcome and abandoned checkout, the messages shoppers expect.
- 4
Run your campaigns
Send to the people most likely to buy, and learn from every send.
Built around how a store sells.
Everything here uses what your store already knows.
Consent comes with them
When a customer subscribes or unsubscribes in Shopify, the contact updates. You can also import people who opted in to SMS earlier.
Follow-ups for shoppers who leave
Reach people who left checkout or looked around with abandoned cart and browse flows.
Subscribers and loyalty
If you sell subscriptions or run rewards, subscription messaging and loyalty conditions work from the same record.
Nobody gets crowded
Smart Sending skips anyone who got another campaign's email in the last 16 hours or text in the last 24, and texts wait out quiet hours.
Ready for your biggest sale
Use the Black Friday email and SMS checklist to plan the week that matters most.
A guide to get going
Read email marketing for Shopify, from your first list to your first flows.
The flows every store can run.
Each one is a trigger, some waits and the emails or texts you write.
| Flow | Starts when | What it does |
|---|---|---|
| Welcome | Someone joins your list. | Introduces your brand and gives them a reason to buy. |
| Abandoned checkout | A shopper starts checkout and leaves. | Reminds them what they left, with a link back. |
| Browse abandonment | A known shopper views products and leaves. | Brings those products back to mind. |
| Back-in-stock | A product they wanted returns. | Tells them before it sells out again. |
| Birthday | A customer's birthday arrives. | Sends a note and a treat on the day. |
| After-purchase | An order is placed or fulfilled. | Says thanks and suggests what to do next. |
| Win-back | A customer has gone quiet. | Gives them a reason to come back. |
Welcome
- Starts when
- Someone joins your list.
- What it does
- Introduces your brand and gives them a reason to buy.
Abandoned checkout
- Starts when
- A shopper starts checkout and leaves.
- What it does
- Reminds them what they left, with a link back.
Browse abandonment
- Starts when
- A known shopper views products and leaves.
- What it does
- Brings those products back to mind.
Back-in-stock
- Starts when
- A product they wanted returns.
- What it does
- Tells them before it sells out again.
Birthday
- Starts when
- A customer's birthday arrives.
- What it does
- Sends a note and a treat on the day.
After-purchase
- Starts when
- An order is placed or fulfilled.
- What it does
- Says thanks and suggests what to do next.
Win-back
- Starts when
- A customer has gone quiet.
- What it does
- Gives them a reason to come back.
AI help
Campaign Agent
Writes subject lines, preview text, emails and texts, and drafts versions you can test.
Your next campaign, drafted in minutes.
What you get.
More repeat orders
Well-timed messages bring first-time buyers back for a second order.
Fewer apps to pay for
Email, texts, forms and automatic messages live in one place.
A faster start
Your customers and consent are there from day one, with nothing to rebuild by hand.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
Start with automatic messages tied to what shoppers do, like welcome and abandoned checkout flows, then add campaigns to groups built from real orders. A tool connected to your store makes this much easier, because customers, orders and consent are already there.
Yes. Chargezen is a Shopify app. Once your store is connected, customers, orders and their email and text consent arrive in SmartyTap and stay up to date.
Welcome, abandoned checkout, browse abandonment, back-in-stock, birthday, after-purchase and win-back, by email and text.
Yes. The drag-and-drop email editor has product blocks and coupon blocks.
Yes. Once SMS setup is complete, click Import Shopify subscribers. People who opted in to texts in Shopify land in a list, with their consent recorded.
Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits/segments. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits/segments. One credit is one text segment, or 2 cents. New workspaces need a paid plan to send.
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