Know what email and texts cost before you send.
SmartyTap Starter is $20 a month for 2,500 contacts. Pro is $199 a month for 25,000 contacts. Emails and SMS credits come with every plan.
- Starter, per month
- $20
- Starter, per month
- Pro, per month
- $199
- Pro, per month
- per text message part
- 2¢
- per text message part
In short
SmartyTap is a monthly plan sized by your contact list: Starter is $20 a month for 2,500 contacts, 25,000 emails and 250 SMS credits, and Pro is $199 a month for 25,000 contacts, 250,000 emails and 2,500 SMS credits. Texts are priced at 2¢ per message part.
Everything you need to sell more.
Contacts
Up to 2,500 contacts on Starter and 25,000 on Pro. Enterprise starts at 250,000.
Email sends
25,000 emails a month on Starter and 250,000 on Pro, enough to email every contact ten times.
SMS credits
250 SMS credits a month on Starter and 2,500 on Pro. Texts are priced at 2¢ per message part.
Credits at a glance
See how many SMS credits you've used before you send a big campaign.
How it works.
- 1
Pick a plan by list size
Starter for up to 2,500 contacts, Pro for up to 25,000, Enterprise beyond that.
- 2
Write your text
Up to 160 standard characters is one message part. Longer texts split into parts of 153 characters, and emoji drop each part to 70 characters, or 67 when split.
- 3
Check your credits
See what you've used this month before a big send.
- 4
Send and learn
Send now or schedule it, then see who clicked and bought.
Texts included, not added on.
How SmartyTap texts compare with Mailchimp's SMS add-on, from Mailchimp's pages checked October 19, 2026.
In every plan
SmartyTap Starter and Pro both include SMS credits each month. Mailchimp sells SMS as a $20-a-month add-on to paid plans, and its Free plan can't send texts.
No separate approval to buy texts
Mailchimp says you submit an SMS Marketing application and get approved before you can buy SMS credits. SmartyTap texts are part of your plan; you still register your sending number with carriers for 10DLC or toll-free texting, and Chargezen walks you through it.
Unused credits
Mailchimp says its unused SMS credits expire and don't roll over. Plan your sends around the credits in your SmartyTap plan, and check usage before a big campaign.
A published price per part
Mailchimp's SMS page doesn't list a price per message. SmartyTap texts are 2¢ per message part.
Sources
Mailchimp SMS pricing and Mailchimp marketing plans, checked October 19, 2026.
Compare SmartyTap plans.
Same features on Starter and Pro. Pro gives you ten times the room.
| Starter | Pro | Enterprise | |
|---|---|---|---|
| Price | $20 per month | $199 per month, or $1,990 a year | Custom |
| Contacts | Up to 2,500 | Up to 25,000 | From 250,000 |
| Email sends a month | 25,000 | 250,000 | 2,500,000 |
| SMS credits a month | 250 | 2,500 | Set with your team |
| Texts | 2¢ per message part | 2¢ per message part | Short codes and international texting set up with you |
| AI credits a month | AI writing help included | 25,000 | Set with your team |
| Billing | Monthly | Monthly, or yearly at $1,990 ($166 a month) | Custom |
Price
- Starter
- $20 per month
- Pro
- $199 per month, or $1,990 a year
- Enterprise
- Custom
Contacts
- Starter
- Up to 2,500
- Pro
- Up to 25,000
- Enterprise
- From 250,000
Email sends a month
- Starter
- 25,000
- Pro
- 250,000
- Enterprise
- 2,500,000
SMS credits a month
- Starter
- 250
- Pro
- 2,500
- Enterprise
- Set with your team
Texts
- Starter
- 2¢ per message part
- Pro
- 2¢ per message part
- Enterprise
- Short codes and international texting set up with you
AI credits a month
- Starter
- AI writing help included
- Pro
- 25,000
- Enterprise
- Set with your team
Billing
- Starter
- Monthly
- Pro
- Monthly, or yearly at $1,990 ($166 a month)
- Enterprise
- Custom
From the Chargezen pricing page. You don’t pay per person, and Chargezen never takes a cut of your sales.
AI help
Campaign Agent
Writes subject lines, emails and texts, and suggests who to send them to. Pro includes 25,000 AI credits a month.
AI writing help on Starter and Pro.
What you get.
One price for email and texts
Contacts, emails and SMS credits come in one plan, with no separate texting bill to manage.
No per-person fees
Add your whole team. You pay for the plan, not for seats.
Room to grow
Move from Starter to Pro when your list passes 2,500 contacts, and to Enterprise past 250,000.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
SmartyTap is a monthly plan sized by your contact list: Starter is $20 a month for 2,500 contacts, 25,000 emails and 250 SMS credits, and Pro is $199 a month, or $1,990 a year, for 25,000 contacts, 250,000 emails and 2,500 SMS credits. Texts are priced at 2¢ per message part.
A text of up to 160 standard characters is one part. Longer texts are split into parts of 153 characters. Emoji and some special characters switch the text to Unicode, which allows 70 characters, or 67 per part when split. At 2¢ per part, a two-part text costs twice a one-part text.
On October 19, 2026, Mailchimp listed SMS as a $20-a-month add-on to paid plans, available after you submit an SMS Marketing application and get approved, with unused credits that expire and don't roll over; its Free plan can't send texts. SmartyTap Starter and Pro include SMS credits every month, and texts are 2¢ per message part.
No. You don't pay per person, and Chargezen never takes a cut of your sales.
Pro is $1,990 a year, which works out to $166 a month. Starter is monthly only. Enterprise is priced with your team.
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