Email and texts,
one inbox, one price.

Klaviyo is the deepest email and SMS marketing platform for Shopify, priced by active profiles with texts, help desk and AI agents billed separately. SmartyTap includes email, texts, chat and calls in one inbox at a published price.25,000 contacts. $199 a month.

Self-serve software or help with setup and migration.

Side by side

See exactly what you get with each one.

Who each one is best for. Choose Klaviyo if you want the deepest email and SMS marketing platform, with advanced segmentation and data tools, and you are fine paying per active profile plus add-ons. Choose SmartyTap if you want email and text marketing at a published price that includes texts, with replies, chat and calls in one inbox.

Checked October 16, 2026. Klaviyo’s email prices by profile count come from the calculator on its pricing page. Klaviyo facts come from Klaviyo pricing, the Klaviyo App Store listing, Klaviyo Helpdesk and Klaviyo SMS billing. “Not listed” means those pages didn’t name the feature when we checked, not that Klaviyo can’t do it.

FeatureKlaviyoChargezen
Email marketing

Campaigns and automations

Included
Included
Text marketing

SMS and MMS campaigns

Billed per message
2,500 text credits a month on Pro
Signup forms and popups

Grow your list

Included
Included
Welcome, cart and win-back flows

Messages that send themselves

Included
Included
Segments by purchase

Send to the right people

Included
Included
Push notifications

Push messages

Included
Coming soon
Help desk inbox

Replies, chat and messages in one place

Helpdesk add-on, $40/mo for 200 tickets
Included
Phone calls

Answer customer calls

Not listed
Included
AI customer agent

AI that answers customers

Customer Agent, $700 for 1,000 resolutions
With Concierge

Klaviyo

Email marketing
Included
Text marketing
Billed per message
Signup forms and popups
Included
Welcome, cart and win-back flows
Included
Segments by purchase
Included
Push notifications
Included
Help desk inbox
Helpdesk add-on, $40/mo for 200 tickets
Phone calls
Not listed
AI customer agent
Customer Agent, $700 for 1,000 resolutions

Chargezen

Email marketing
Included
Text marketing
2,500 text credits a month on Pro
Signup forms and popups
Included
Welcome, cart and win-back flows
Included
Segments by purchase
Included
Push notifications
Coming soon
Help desk inbox
Included
Phone calls
Included
AI customer agent
With Concierge

What you’d really pay

Compare email marketing costs at 25,000 contacts.

Klaviyo

Email, 20,001–25,000 active profiles
$400/mo
Emails included
250,000 a month
Texts
Billed per message
Helpdesk add-on
From $40/mo

Estimated Annual Cost

$4,800/year + texts

Email at 25,000 active profiles for 12 months, from Klaviyo’s pricing calculator. Texts, Helpdesk, Customer Hub and AI agents are extra. Klaviyo pricing, checked October 16, 2026.

Chargezen

SmartyTap Pro, annual billing
$1,990/yr
Included each month
25,000 contacts, 250,000 emails, 2,500 text credits
Texts
2,500 credits a month included
Inbox with chat and calls
Included

Annual Cost

$1,990/year + usage

SmartyTap Pro is $1,990 billed annually or $199/month, with 25,000 contacts, 250,000 emails and 2,500 text credits a month. Starter is $20/month with 2,500 contacts, 25,000 emails and 250 text credits. Compare the allowances with your expected usage. Chargezen pricing.

Annual cost difference in this example

$2,810

Annual difference in email software costs at 25,000 contacts, before Klaviyo’s text charges and add-ons. Actual totals depend on your list and usage.

Plan your move from Klaviyo

Check your data, billing dates and launch plan before you switch.

Talk through your move
  1. 01

    Export your lists

    Export contacts with their consent records and segments.

  2. 02

    Rebuild your flows

    Recreate welcome, abandoned cart and win-back messages in SmartyTap.

  3. 03

    Set up your inbox

    Connect chat and calls so replies land in one place.

  4. 04

    Go live

    Send your first campaigns and answer replies from the same inbox.

Why brands switch to Chargezen

Unified Platform

Run AI agents, texts and email, upsells, creators and subscriptions from one place.

AI-Powered

AI agents answer customers, follow up and handle everyday busywork for your team.

Clear Pricing

See prices and usage costs, billed monthly or yearly.

Ready to switch from Klaviyo?

See the products, prices and setup help that fit your brand.

Get started

Common questions

Klaviyo’s pricing calculator lists email at $400/month for 20,001 to 25,000 active profiles, with 250,000 emails; texts are billed per message, and Helpdesk starts at $40/month for 200 tickets (checked October 16, 2026). SmartyTap Pro is $199/month or $1,990/year with 25,000 contacts, 250,000 emails and 2,500 text credits a month.

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