Messages that know where every subscriber stands.
Email and text subscribers from what really happened: a renewal coming up, a failed payment, a skip or a cancel. No syncing, because it all shares one record.
- subscription events to start from
- 18
- subscription events to start from
- skip, swap and reactivate links
- One tap
- skip, swap and reactivate links
- customer record
- One
- customer record
In short
What is subscription messaging?
Subscription messaging is email and text that follows a subscriber's billing and delivery: reminders before a renewal, a note when a payment fails, an offer when someone pauses. In Chargezen, subscriptions and messaging share one customer record, so these messages start from the event itself, with no sync between apps.
The problem
When your subscription app and your email tool are separate, every message depends on a sync. Someone cancels and still gets the "your box ships soon" email. Someone's card fails and nobody hears about it in time. Here, the subscription and the message live in one place, so customers hear the right thing, right when it happens.
Everything you need to sell more.
Messages from real events
New, paused, cancelled, skipped or swapped subscriptions, renewals coming up and payments that fail or recover can each start an email or text.
Failed payment reminders
Step in on the first decline, each retry or the last try, and A/B test what the reminder says.
One-tap quick actions
Put skip, swap and reactivate links in SmartyTap emails and texts, so subscribers can act without signing in.
Subscriber segments
Build campaign audiences by status, next billing date, billing or delivery interval and number of subscription orders.
Messages set up on day one
Welcome, renewal, failed payment, price change and out-of-stock messages come ready, and you can edit or switch off any of them.
Delays on any step
Wait up to 30 days before a step, so a welcome note or a follow-up lands when it makes sense.
How it works.
- 1
Pick the moment
Choose a subscription event, like a renewal coming up or a payment that failed.
- 2
Set who it applies to
Add conditions, so only the right subscribers get it.
- 3
Write the message
An email, a text or both, with one-tap links if you want them.
- 4
Turn it on
It runs for every subscriber from then on. Set it to Draft to stop it.
Automatic messages and campaigns, working from the same data.
Some messages follow an event. Others go out when you have news.
Follow every event
Automatic emails and texts run from subscription workflows, with every default message open to edit.
Send campaigns to subscribers
Use segments with subscription conditions to reach paused subscribers, or everyone billing next week, with a one-time campaign.
Recover failed payments
Pair your reminders with failed payment recovery, so a declined card gets a retry and a clear note.
Let them change it in a tap
Set up quick actions once, and add the links to any email or text.
Split a flow by subscriber
In a SmartyTap flow, add a conditional split on a segment with subscription conditions, so subscribers and one-time buyers get different messages.
Add loyalty too
Segments can also use loyalty points and tiers, so you can combine what people subscribe to with how much they've earned.
Which message fits which moment.
A few places to start. You write the words and pick the channel.
| Moment | Good message | Add this |
|---|---|---|
| Renewal coming up | What ships, when and for how much. | Skip and swap links. |
| Payment failed | A short, friendly note about what happened and how to fix it. | A link to update the card. |
| Subscription paused | When it restarts, and what they can change until then. | A later check-in. |
| Subscription cancelled | A plain goodbye, and a way back if they change their mind. | A reactivate link. |
| Price change | The new price, when it starts and why. | A link to manage the subscription. |
Renewal coming up
- Good message
- What ships, when and for how much.
- Add this
- Skip and swap links.
Payment failed
- Good message
- A short, friendly note about what happened and how to fix it.
- Add this
- A link to update the card.
Subscription paused
- Good message
- When it restarts, and what they can change until then.
- Add this
- A later check-in.
Subscription cancelled
- Good message
- A plain goodbye, and a way back if they change their mind.
- Add this
- A reactivate link.
Price change
- Good message
- The new price, when it starts and why.
- Add this
- A link to manage the subscription.
What you get.
Fewer surprised customers
People know what's coming, so they skip or change it instead of cancelling.
Fewer lost renewals
A timely note gives a customer with a failed card the chance to keep their subscription.
Fewer apps to connect
Subscriptions, email and texts sit on one record. There's no sync to break.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
Email and text that follows a subscriber's billing and delivery: reminders before a renewal, a note when a payment fails, an offer when someone pauses. In Chargezen, subscriptions and messaging share one customer record, so messages start from the event itself.
New, paused, resumed, restarted, cancelled and expired subscriptions; paid, failed, retried and recovered payments; upcoming renewals; skips and swaps; and price changes, among others.
Yes. Quick actions put one-tap skip, swap and reactivate links in SmartyTap emails and texts, so subscribers can act without signing in.
Yes. SmartyTap segments can use status (active, paused, cancelled, expired or failed), next billing date, billing or delivery interval and number of subscription orders.
The automatic subscription messages run from Chargezen Subscriptions, which is $199 a month or $1,990 a year, for Shopify Advanced and Shopify Plus stores. SmartyTap segments can also read subscriptions from Shopify, Recharge and Stripe.
Starter is $20 a month with 2,500 contacts, 25,000 emails and 250 SMS credits/segments. Pro is $199 a month, or $1,990 a year, with 25,000 contacts, 250,000 emails and 2,500 SMS credits/segments. New workspaces need a paid plan to send.
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