Bring back the shoppers who almost bought.
Abandoned checkout and browse abandonment flows follow up by email and text when shoppers leave, with waits, conditions and quiet hours built in.
- abandoned checkout flows
- Checkout
- abandoned checkout flows
- browse abandonment flows
- Browse
- browse abandonment flows
- in the same flow
- Email + text
- in the same flow
In short
What is an abandoned cart flow?
An abandoned cart flow is an automation that messages a shopper who started checkout but didn't finish. A browse abandonment flow does the same for someone who looked at products and left. In SmartyTap, both are flows you build from a trigger, wait steps and the emails or texts you write.
The problem
Shoppers leave checkout all the time: a phone call, a second thought, a slow page. Without a follow-up, you never know if they would have come back. A timely, friendly reminder gives them the nudge. SmartyTap sends it for you, by email or text, from the same place you run every other message.
Everything you need to sell more.
Abandoned checkout
Start a flow when a customer leaves checkout, and remind them what they left behind.
Browse abandonment
Follow up with known shoppers who looked at products and left without adding them.
Waits and conditions
Wait a set amount of time before each step, and split the flow with conditions.
Email and text together
Send an email first and a text later, or the other way around, in one flow.
Consent and quiet hours
Texts go only to people who agreed, and wait until quiet hours end in their time zone.
More flows that sell
Back-in-stock and birthday flows run the same way, next to your welcome and after-purchase messages.
How it works.
- 1
Pick the trigger
Abandoned checkout or browse abandonment.
- 2
Add a wait
Give the shopper time to come back on their own first.
- 3
Write the reminder
An email, a text or both, with AI help if you want it.
- 4
Turn it on
The flow runs for every shopper who leaves, day and night.
Abandoned checkout vs. browse abandonment.
Two flows for two different moments.
| Abandoned checkout | Browse abandonment | |
|---|---|---|
| Starts when | A shopper starts checkout and leaves before paying. | A known shopper views products and leaves without adding them to the cart. |
| What you know | The items they meant to buy and the contact details they gave at checkout. | The products they looked at. |
| Good first message | A reminder of what's in the cart, with a link back to checkout. | A gentle nudge about the products they viewed, or similar ones. |
| Channels | Email and text. | Email and text. |
Starts when
- Abandoned checkout
- A shopper starts checkout and leaves before paying.
- Browse abandonment
- A known shopper views products and leaves without adding them to the cart.
What you know
- Abandoned checkout
- The items they meant to buy and the contact details they gave at checkout.
- Browse abandonment
- The products they looked at.
Good first message
- Abandoned checkout
- A reminder of what's in the cart, with a link back to checkout.
- Browse abandonment
- A gentle nudge about the products they viewed, or similar ones.
Channels
- Abandoned checkout
- Email and text.
- Browse abandonment
- Email and text.
AI help
Campaign Agent
Drafts the reminder email and text in your brand's voice, so you can launch the flow today.
A finished draft in minutes.
What you get.
Recover sales you'd lose
Shoppers who almost bought hear from you while they still remember why.
Set it once
The flow runs for every shopper who leaves, without anyone pressing send.
Reminders, not spam
Consent and quiet hours keep every text welcome.
Turn more first-time buyers into regulars.
Email, texts, forms, automations, customer data and AI, working together in one app.
- Email + texts
- Migration help
- Inbox setup
Common questions
An automation that messages a shopper who started checkout but didn't finish. A browse abandonment flow does the same for someone who looked at products and left. In SmartyTap, both are flows you build from a trigger, wait steps and the emails or texts you write.
Abandoned checkout starts when a shopper begins checkout and leaves before paying, so you know what they meant to buy. Browse abandonment starts when a known shopper views products and leaves without adding them, so you know what they looked at.
Yes. Add email and text steps to the same flow. Texts go only to people who agreed to texts and wait until quiet hours end in their time zone.
Back-in-stock and birthday flows, plus welcome, after-purchase and win-back messages. See Automations for the full list.
SmartyTap Starter is $20 a month. Pro is $199 a month, or $1,990 a year. Texts are 2 cents per message part.
Explore more SmartyTap features.
