Journeys that know what just happened.
Welcome, abandoned cart, post-purchase, winback, date-based, and behavioral flows across email, SMS, and more.
A journey should feel alive to the customer. Too often it behaves like a rigid sequence. SmartyTap journeys respond to profile state, behavior, consent, and channel context so the next touch can feel considered.
Built for the whole customer moment.
Lifecycle Triggers
Start flows from signup, cart behavior, purchase, inactivity, date fields, API events, and customer actions.
Cross-Channel Steps
Coordinate email, SMS/MMS, push, in-app, WhatsApp, transactional triggers, and broadcasts on higher tiers.
Branching Logic
Change the path based on customer behavior, purchase state, preference, audience, or previous engagement.
Send Controls
Use throttles, quiet periods, consent checks, and workspace-level limits to keep automation thoughtful.
AI Assistance
Draft journey messages, translate copy, summarize outcomes, and suggest the next experiment.
Journey Reporting
See how each touch contributes to the outcome and where the experience needs to change.
How it comes together.
Pick the lifecycle moment
Welcome, recover, educate, remind, replenish, win back, or follow up.
Define the signal
Use profile data, commerce behavior, dates, API events, or channel engagement.
Compose the path
Add messages, waits, branches, checks, and human handoff points where needed.
Let it adapt
Measure each step and improve the journey without rebuilding the stack.
Lifecycle Agent
Helps design journey branches, draft messages, translate copy, and explain where customers are dropping off.
The difference customers feel.
More natural timing
Customers receive the next message because something meaningful happened.
Fewer disconnected flows
Email, SMS, customer data, and service context work from the same journey surface.
Clearer optimization
Teams can see the experience as a whole, not as scattered channel reports.
"Great lifecycle marketing feels less like automation and more like attention."
Make every customer moment feel considered.
SmartyTap brings email, SMS, forms, journeys, customer data, and AI into one relationship layer for online brands.
